Content Lead U.S. GWM Marketing
Company: PIMCO
Location: New York
Posted on: April 28, 2024
Job Description:
PIMCO is a global leader in active fixed income with deep
expertise across public and private markets. We invest our clients'
capital across a range of fixed income and credit opportunities,
leveraging our decades of experience navigating complex debt
markets. Our flexible capital base and deep relationships with
issuers have helped us become one of the world's largest providers
of traditional and nontraditional solutions for companies that need
financing and investors who seek strong risk-adjusted returns.
Since 1971, our people have shaped our organization through a
high-performance inclusive culture, in which we celebrate diverse
thinking. We invest in our people and strive to imprint our CORE
values of Collaboration, Openness, Responsibility and Excellence.
We believe each of us is here to help others succeed and this has
led to PIMCO being recognized as an innovator, industry thought
leader and trusted advisor to our clients. Role Summary We are
seeking an experienced and talented marketing professional to join
our U.S. Global Wealth Management Marketing team as a Content
Marketing Lead. This role is perfect for a marketing professional
with a passion for content creation, writing, a deep understanding
of investment products and financial markets, and knowledge of the
U.S. retail and private wealth channels - an individual with the
inspiring responsibility of creating the voice of our Financial
Advisor experience. In this pivotal role, which is fundamental to
the broader U.S. GWM and Marketing teams at PIMCO, we anticipate
significant contributions. As the Content Marketing Lead, you will
craft engaging marketing content specifically designed for
Financial Advisors and their investor clients. This includes sales
collateral, infographics, emails, website content, podcast and
video scripts, social posts, investment insights, presentations,
and other assets that support PIMCO's diverse investment strategies
and services. You will bring a portfolio of financial services
editorial content that showcases exceptional writing and
storytelling skills, with the ability to simplify complex ideas
into clear, engaging language. The ideal candidate is a hands-on
professional who welcomes tackling any task, no matter how small,
while also being able to shift into a strategic and creative
mindset. Your eagerness to learn about our products, marketing
strategy, business needs, combined with your knowledge of the
financial markets and target audience needs will shape the content
you create. You will have a strong pulse on market trends and
organizational developments, and use this insight to create timely,
relevant messaging. As an entrepreneurial and forward-thinking
individual, you will actively collaborate with business and sales
leads, recommending content strategies that align with their goals
and the audience's needs. Having direct exposure to Financial
Advisors is a significant advantage, as it enables you to stay
attuned to market demands, understand emerging trends and themes,
and link these insights with our organizational goals and financial
market events. This understanding will also enable you to identify
and seize opportunities to create impactful and timely content. We
are looking for a creative, continuous learner who thrives on
client interaction and feedback. You should be resourceful, able to
drive marketing initiatives in a lean environment, and possess
technical fluency in investing, consistent with a proficient
client-facing investment management industry professional.
Partnership with other teams (editorial, multimedia, etc.) will be
a critical success factor. Reporting Relationship The Content
Marketing Lead will report to the EVP, U.S. GWM Marketing who is
located in New York. Location New York, NY (preferred), Austin, TX
or Newport Beach, CA. Responsibilities The key responsibilities
include, but are not limited to:
- Understand client needs and content behaviors
- Collaboratively define and execute PIMCO's U.S. GWM content
marketing strategy in alignment with client needs, PIMCO priorities
and business objectives
- Develop, shape, write, copyedit, proofread and continuously
improve high-quality, highly-effective and targeted
externally-facing content assets (sales collateral, infographics,
emails, websites, podcast and video scripts, social posts,
investment insights, presentations) that support PIMCO's broad
range of investment strategies and services
- Create and maintain a dynamic editorial calendar that can shift
quickly given market conditions, to ensure relevant and continuous
content creation, activation and distribution
- Lead our Advisor Experience Messaging + Content working group,
a body of cross-functional stakeholders that meets every month to
ensure alignment in our content development decision-making
- Collaborate with internal teammates and business unit
stakeholders (Sales, Strategy, Product) across BAU, campaigns,
projects and programs to deliver relevant, quality content on tight
deadlines
- Ensure content is helping drive our business goals and improve
client engagement by collaborating with Analytics colleagues to
measure effectiveness through data-driven insights
- Partner with the regional content leads of APAC and EMEA to
ensure optimization of global, regional and local content across a
variety of channels
- Focus on quality control and quality process
implementation
- Manage sign-offs with multiple stakeholders at all levels to
ensure all content aligns with brand standards, brand voice, core
values, legal and compliance requirements
- Analyze industry and competitor marketing strategies and best
practices, and identify opportunities for differentiation and
innovation
- Explore AI tools to provide scale for content creation
Qualifications
- Minimum of a Bachelor's Degree in Marketing, Business,
Economics, or a related field; an MBA, CFA, CAIA or other advanced
degree(s) or designation(s) preferred
- 10+ years of marketing experience in asset management or
financial services industry, focused on wealth management.
- Demonstrated knowledge of the U.S. Wealth Management landscape,
with a deep understanding of the needs of financial advisors and
retail clients
- Excellent writing and editing skills, including journalistic
storytelling skills relevant to Financial Advisors and the general
U.S. investing population
- Able to create engaging content from scratch, as well as
partner with other internal teams to leverage their research and
produce external content
- Extensive knowledge of investment products and services,
including fixed income, with the ability to translate complex
concepts into client-friendly, engaging content
- Ensure a high level of attention to detail, resulting in
quality, error-free copy and data in all content. Must have the
ability to edit for style, substance, and grammar, as well as a
strong ownership mentality for error-free data
- Digitally savvy; a good understanding of digital tools and
channels, such as social media, podcasts, YouTube, search and
content marketing
- Fluency in Microsoft Office Suite, including Word, PowerPoint,
and Excel as well as the Adobe platform General Skills
- Exceptional organizational and program management skills,
including the ability to manage a large number of ongoing
initiatives
- Demonstrated ability to deliver on assigned responsibilities
through use of effective interpersonal and communication skills,
seeking cross-functional input; to-specification delivery of all
projects with a strong ownership mindset
- Roll-up-the-sleeves, "no-job-too-small" work attitude; strong
work ethic - reliable, productive, team player
- Passion for investment themes, ideas, and clear, simple
expression
- Collaborative work approach and ability to work well across a
dynamic global team
- Flourish in a challenging, fast-paced, professional environment
with shifts in priorities as business needs dictate
- Creativity/Ingenuity/Entrepreneurial Spirit
- Embody PIMCO's CORE Values - Collaboration, Openness,
Responsibility and Excellence PIMCO follows a total compensation
approach when rewarding employees which includes a base salary and
a discretionary bonus. Base salary is the fixed component of
compensation that is determined by core job responsibilities,
relevant experience, internal level, and market factors. The
discretionary bonus is used to award performance and therefore is
determined by company, business, team, and individual performance.
Salary Range: $ 125,000.00 - $ 225,000.00 Equal Employment
Opportunity and Affirmative Action Statement PIMCO recruits and
hires qualified candidates without regard to race, national origin,
ancestry, religion (including religious dress and grooming
practices), sex (including pregnancy, childbirth, breastfeeding, or
related medical conditions), sexual orientation, gender (including
gender identity and expression), age, military or veteran status,
disability (physical or mental), any factor prohibited by law, and
as such affirms in policy and practice to support and promote the
concept of equal employment opportunity and affirmative action, in
accordance with all applicable federal, state, provincial and
municipal laws. The company also prohibits discrimination on other
basis such as medical condition, or marital status under applicable
laws. Applicants with Disabilities PIMCO is an Equal Employment
Opportunity/Affirmative Action employer. We provide reasonable
accommodation for qualified individuals with disabilities,
including veterans, in job application procedures. If you have any
difficulty using our online system due to a disability and you
would like to request an accommodation, you may contact us at
949-720-7744 and leave a message. This is a dedicated line designed
exclusively to assist job seekers with disabilities to apply
online. Only messages left for this purpose will be considered. A
response to your request may take up to two business days.
Keywords: PIMCO, Jersey City , Content Lead U.S. GWM Marketing, Advertising , New York, New Jersey
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