Marketing Specialist, Strategic Marketing Planner, Audit & Assurance (A&A)
Company: Deloitte
Location: Jersey City
Posted on: June 20, 2022
Job Description:
Marketing Specialist, Strategic Marketing Planner, Audit &
Assurance (A&A)
AI and Blockchain Services
Think a Big Four career is just spreadsheets, gray suits, and
corporate profits? Look again. Deloitte's full-service Marketing
Excellence (ME) organization is seeking collaborative creatives,
skillful strategists, and marketing masterminds to lead our
businesses in exciting new directions. If you're a marketing and
communications professional who sees the world differently, finds
opportunity where others don't, and keeps a pulse on the next big
trends, then become our partner in growth. Together we'll discover
new ways to transform out-of-the-box ideas into measurable business
results for our clients and our company. If you're ready to make an
impact, apply to join our ME team.
The Team:
Deloitte's Marketing Excellence team combines the power of
Deloitte's brand with the most inspired marketing techniques to
produce business results for our clients. From events to social
media to digital strategy and execution, we elevate the Deloitte
brand and strategic positioning, delivering a cohesive, consistent
experience. The team brings together creative and technology
skills, business insights, and industry best practices to develop
innovative creative assets that engage our clients. We also execute
with agility and measurable performance through best-of-breed
solutions, centralization of key information and operations, and
optimization of data, tools, people, and process.
Responsibilities:
In general:
- Collaborate with A&A marketing and business stakeholders to
develop and execute strategic marketing campaigns aligned to AI and
blockchain assurance strategy
- Working within the A&A marketing team, and closely with
A&A marketing strategic marketers more broadly, support and
drive integrated strategic marketing and communications activities
that utilize the full spectrum of traditional and innovative
marketing channels (web, social, advertising, PR, etc.) in support
of Assurance marketing campaigns
- Supports lead marketer in collaborating with Deloitte Green Dot
teams on cross-firm priorities related to AI and blockchain
- Working with Deloitte's internal Green Dot Agency to:
- Facilitate campaign execution and commercialization including
go-to-market launch and promotion of brand, eminence/thoughtware,
and other content
- Develop marketing content including copy creation, edits, and
optimization
- Support events including pre, during and post event activities,
including ROI capture
- Develop metrics and KPIs to assess campaign success at the
campaign, activity, and channel levels to inform future campaign
tactics
- Collaborates with PR team to drive media coverage when
applicable
- Supports development and execution of awards submissions,
working with business stakeholders and marketing leaders and
directing external vendors and Green Dot Agency
- Contributes to Deloitte's internal marketing calendar,
including major campaigns, product/offering launches, major events,
and core marketing maintenance activities
- Qualifies and maintains leads for key D.com webpages and
events
- Own repository of reporting and metrics; regularly pull and
analyze data from campaign metrics for reporting purposes
- Supports submissions, reviews and approvals of agreements,
communications and marketing content, invoices, and other items
with applicable internal groups
- May own or support project management of strategic projects and
marketing campaigns
Qualifications:
Required:
- 2-4 years of related experience in marketing, with a focus on
marketing and communications strategy and planning
- Team oriented approach with ability to take initiative,
prioritize and manage multiple tasks simultaneously to meet client
expectations and deadlines across multiple projects
- Flexibility and adaptability and level of comfort with
ambiguity and fluid priorities
- Strong project management skills
- Outstanding interpersonal, written, verbal, and presentation
skills
- Strong negotiation and problem-solving skills; flexibility and
adaptability
- Executive presence, professional client service manner,
demonstrated ability to take initiative
- Ability to work both independently and collaboratively with the
A&A marketing team, GDA and supporting teams
- Superior attention to detail
- Superior Microsoft Office skills (e.g., Word, Excel,
PowerPoint, Outlook); familiarity with integrating various
technologies to support marketing efforts
- Ability to travel 10%, on average, based on the work you do and
the clients and industries/sectors you serve
- Limited immigration sponsorship may be available.
Preferred:
- Understanding of integrated marketing communications strategies
and tactics and how they come together to provide measurable
results
- Bachelor's Degree in Marketing, Communications, English, Public
Relations, or related business field; Advanced degrees
preferred
- Previous experience in audit, assurance, technology, or related
marketing and/or communications; understanding of regulatory
environment
- Analytics and reporting experience across multi-channel
campaigns; data visualization and presentation skills
- Ability to work in a matrixed organization with a virtual team,
experience in a large corporate setting and/or professional
services environment a plus
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Keywords: Deloitte, Jersey City , Marketing Specialist, Strategic Marketing Planner, Audit & Assurance (A&A), Accounting, Auditing , Jersey City, New Jersey
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