Senior Brand Manager - Maestro Dobel Tequila
Company: Proximo Spirits
Location: Jersey City
Posted on: June 23, 2022
Job Description:
Position SummaryA high-profile Brand Management role within one
of Proximo's top priority brands, the Senior Brand Manager will be
responsible for leading key projects to drive growth against the
Dobel portfolio. This role requires a dynamic marketing
professional who has a strong creative balanced with strong
analytical skills.Role & Responsibilities
- Manage all Dobel innovation to deliver new product
introductions or changes to existing products or packaging
- Complete robust analytics and diagnosis of business and
consumer issues and opportunities to influence brand plans for
Dobel
- Evaluate overall brand opportunities, market needs and program
effectiveness to develop aligned programs that grow the Dobel
business
- Work with sales teams to develop promotion tools that amplify
and extend brand messages
- Assist in the development and execution of strategic and annual
marketing plans
- Assist with the execution of breakthrough consumer
programs
- Develop promotional calendar and POS materials that deliver on
brand strategy and programming
- Assist with developing and implementing new creative
(traditional media/digital & social) and launching fully-integrated
consumer campaigns
- Tracking and managing of brand health (Nielsen, NABCA, Consumer
Research)
- Assist with the execution of events in local markets
- Assist in communicating Dobel strategies and activation tactics
in a compelling way to internal and external stakeholders
- Must be digital first in thinking. Should have deep
understanding of overarching media platforms and campaigns and how
to leverage against brand's strategic touchpoints.
- Partner with the brand team in Mexico to leverage investments
when applicable to drive brand growth.Key Competencies
- Innovation--Displays original thinking and creativity; Meets
challenges with resourcefulness; Generates suggestions for
improving work; Develops innovative approaches and ideas; Presents
ideas and information in a manner that gets others' attention.
- Business Acumen--Understands business implications of
decisions; Displays orientation to profitability; Demonstrates
knowledge of market and competition; Aligns work with strategic
goals.
- Judgment--Displays willingness to make decisions; Exhibits
sound and accurate judgment; Supports and explains reasoning for
decisions; Includes appropriate people in decision-making process;
Makes timely decisions.
- Planning/Organizing--Prioritizes and plans work activities;
Uses time efficiently; Plans for additional resources; Sets goals
and objectives; Organizes or schedules other people and their
tasks; Develops realistic action plans.
- Analytical--Synthesizes complex or diverse information;
Collects and researches data; Uses intuition and experience to
complement data; Designs work flows and procedures.Key
Relationships
- Internal: Field Sales, Commercial Team, Finance, Operations,
Human Resources/Legal, PR
- Marketing Department, Proximo Affiliates (Domestic &
International)
- External Agency Partners:
Advertising/Creative/Social/Experiential Knowledge and Experience
- BS/BA in Science based degree and/or Marketing (MBA a
plus)
- Four years plus of brand marketing experience preferably
related to the Spirits Industry or FMCG.
- Preferred: Experience in FMCG, Bev Alc or lifestyle
categories
- Project management skills, data analysis, budget
management
- Experience with managing budgets, working with creative
agencies, developing new packaging and a solid working knowledge of
Nielsen.
- Creative, conceptual and imaginative, yet practical enough to
solve day-to-day problems.
- Ability to manage projects independently from start to finish
and meet deadlines.
- Comfortable interacting with all levels of management,
including senior leadership.
- Ability to thrive in an entrepreneurial, fast paced and dynamic
environment.
- Strong interpersonal, communication, influencing and analytical
skills.
- Excellent communication, presentation and interpersonal
skills.
- Proficient in Excel, PowerPoint and Word
Keywords: Proximo Spirits, Jersey City , Senior Brand Manager - Maestro Dobel Tequila, Accounting, Auditing , Jersey City, New Jersey
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