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Trade Shopper Marketing Manager

Company: Goya Foods Inc
Location: Jersey City
Posted on: February 15, 2020

Job Description:

TRADE & SHOPPER MARKETING MANAGER Goya Foods, Inc., a leader in the consumer packaged goods (CPG) industry based in Jersey City, New Jersey, is looking for a candidate to join our Marketing Department and assume a leadership role in managing, from strategy development to flawless execution, our trade promotions and shopper marketing initiatives at an assigned group of retail partners in the grocery channel. Summary of Essential Duties and Responsibilities: - Retail Business Understanding: - Develop in-depth knowledge of our entire business at each of the assigned retailers - Trade Promotions & Shopper Marketing Strategy and Planning: - Ensure continuous alignment with, and work hand-in-hand with, the Key Account Managers from our Sales team who are responsible for the same retail accounts - Communicate brand/product line priorities for the assigned customers to the Key Account Managers and support them in cascading the information to the accounts - Develop insight-driven trade promotion and shopper marketing strategies, stemming from brand/product line objectives, to drive profitable volume at the assigned retailers - Strive to reach product distribution targets for the assigned group of customers and identify secondary placement opportunities - Trade Promotions & Shopper Marketing Execution and Performance: - Work effectively with Key Account Managers, Field Sales, Merchandising, Brand Managers and other functions inside and outside of the organization to implement strategies and achieve objectives at each of the assigned retailers - Support flawless execution of all trade promotions and shopper marketing programs - Evaluate systematically the effectiveness and efficiency of our trade promotions and shopper marketing programs, monitor trade spending at each of the assigned retail accounts, and when necessary, course correct to ensure sales targets are met and/or spending limits are not exceeded - Seek to continuously improve and optimize trade promotions and shopper marketing programs and processes to achieve better results and/or drive efficiencies - Support the introduction and commercialization of new products Job Qualifications: - Bachelor's degree; MBA preferred - 4+ years of relevant experience, preferably at another food industry CPG - Creative thinker with solid analytical skills - Excellent communication skills - Bilingual (English/Spanish) a plus - Advanced ability in Excel and PowerPoint - Experience working with syndicated data (Nielsen, IRI) - Interest in working in a fast-paced, entrepreneurial environment Please submit resumes to Goya Foods is an equal opportunity employer. It does not discriminate in employment based upon race, color, gender, sexual orientation or gender identity, national origin, religion, age, disability, genetic information, veteran status or any other characteristic protected by law.

Keywords: Goya Foods Inc, Jersey City , Trade Shopper Marketing Manager, Advertising , Jersey City, New Jersey

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