Senior Marketing Manager - North America and Canada

Company: CTI Education Group
Location: Jersey City
Posted on: April 3, 2021

Job Description:

Job Description - Senior Marketing Manager - North America and Canada (210000QF) Job Description Senior Marketing Manager - North America and Canada - ( 210000QF ) Description Job Title: Senior Marketing Manager - North America and Canada Business: Employee Share Plans / Employee Equity Plans Location: North America ideally - Jersey City / New York but will consider Canada based candidates with experience of working in the US market. Travel will be required between offices. We have a unique opportunity for someone to contribute their talents and strengths as--Senior Marketing Manager - North America and Canada. A ROLE YOU WILL LOVE This Senior Marketing Manager role is responsible for creating the marketing strategy and overseeing its execution for the portfolio of offerings, including products, services and solutions for the North America and Canada regions, and aligning it to the global marketing strategy. This role reports directly to the Global Head of Portfolio Marketing for the Employee Share Plans business and partners with the North America Managing Director. The role will involve occasional travel between offices in Canada and North America. This role will suit a dynamic and resilient senior marketing manager who is able to deal with change in a fast paced and ever adapting environment. It is an ideal challenge for someone who thrives on hitting the ground running and who wishes to make a real difference and to contribute into the continued growth of the business. Primary Accountabilities--

• Partner with colleagues across the business to translate the business objectives, market opportunities and portfolio of offerings into a formal, cohesive marketing strategy for the region that is aligned to the global marketing strategy.--
• Define target audience needs, market trends and the competitive landscape using insight and data to inform decision making.
• Own and maintain persona creation including media journey and consumption and be the voice of the client.
• Lead the execution of the marketing plan, collaborating with the Global Marketing Services team to ensure best-in-class activity is delivered on time and to budget.
• Collaborate and maintain a two-way dialogue with sales/business development to ensure marketing strategy is understood and feedback is actively sought and acknowledged.
• Oversee launch planning for new business offerings with clear milestones, sequencing, and deliverables.
• Recommend the annual marketing planning and budget for the business; and manage the agreed budget and communicate any deviations that may occur on-going.
• Own regular marketing performance reviews and identification of action items to improve revenue performance actively contributing learnings and best practice to the Portfolio Marketing team for Plans WHAT WE NEED FROM YOU
  • Functional knowledge -----The Senior Marketing Manager role requires significant experience of managing marketing strategies and campaigns within complex business environments, ideally supported by a formal marketing qualification or Masters in Business Administration (MBA) or college/university degree. While the role is predominantly B2B focused, B2C marketing experience is also an advantage. The role holder will have a good understanding and experience of managing all elements of the marketing mix. Strong digital knowledge and skills are required: CRM, web, social media, and search.
  • Business Experience -----The Senior Marketing Manager requires a good understanding of strategic marketing planning and execution within a matrix organisation across different global regions and business units. The role holder will have experience working within financial services, professional services or a highly regulated industry with local market knowledge and understanding of the regions being key. It would be advantageous for the role holder to have knowledge/experience in the employee equity plans business.
  • Leadership Skills -----The Senior Marketing Manager role does not directly supervise or manage others, but will be required to provide support, coaching and guidance to members of the Global Marketing Services team. This will require undertaking a mentoring role, coordinating tasks and/or checking on completion and quality of work. The role will also require sharing of best practice and involve leading key projects for the Global Portfolio Marketing team which will be global in scope.--
  • Problem Solving -----The role requires good strategic thinking and analytical skills with the ability to interpret customer and market data and analyse campaign return on investment. It also requires attention to detail and some evaluative judgment based on best practice and previous experience within a complex environment. The role holder is expected to develop innovative solutions in a fast-changing environment, always looking for improvements.
  • Impact-- - The Senior Marketing Manager role is key as it will help shape the strategic marketing approach for Computershare's Employee Share Plans business in the North America and Canada regions. This role will have a direct impact on the delivery of marketing activity within the regions to help the business achieve its objectives. The role holder will be responsible for the planning and implementation of the marketing activity for the region so that it meets quality standards and is delivered on-time and on-budget. The role holder will be expected to manage multiple and sometimes challenging priorities.
  • Interpersonal Skills -----The Senior Marketing Manager role will require advanced communication skills to be able to provide clear verbal and/or written communications in relation to marketing activities and updates. The role holder will need to be able to manage internal stakeholders with tact, diplomacy, and assertiveness as well as liase with external professional bodies. Through negotiation and influence, the role holder will need the ability to overcome obstacles and see through plans, as well as communicate complex concepts simply across the business and at different levels of the organisation. KEY QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and Experience Preferred
    • Formal marketing qualification (degree or Chartered Institute of Marketing) or Masters in Business Administration (MBA) The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.--
      • The noise level in the environment is minimal. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to talk or hear. The employee is frequently required to sit, stand, walk, reach with hands and arms. The employee may occasionally have reason to lift up to less than 5 pounds. The vision requirements include close and distant vision.
        • A choice of medical insurance plans designed to meet your needs
        • Life & Disability insurance
        • Flexible spending and health savings accounts
        • Employee Stock Purchase Plan
        • Paid time off - You'll accrue 3 weeks your first year!
        • Nine Holidays--
        • $1,000 Employee Referral Program
        • Wellness programs
        • Matching 401(k)--
        • Tuition Reimbursement
        • Banking and investments plans
        • Rewards and recognition programs
        • Employee discounts for wellness, auto & homeowners' insurance, wireless service and more--- At Computershare we invite you to share our vision and commitment to excellence in everything that we do. Our 12,000 people around the globe are entrepreneurial and innovative, serving 16,000 clients and customers with precision and reliability because they count on us to deliver, every time.
          Computershare (ASX: CPU) is a global market leader in transfer agency and share registration, employee equity plans, mortgage servicing, proxy solicitation and stakeholder communications. We also specialize in corporate trust, bankruptcy, class action and utility administration, and a range of other diversified financial and governance services. Founded in 1978, Computershare is renowned for its expertise in high integrity data management, high volume transaction processing and reconciliations, payments, and stakeholder engagement. Many of the world's leading organizations use us to streamline and maximize the value of relationships with their investors, employees, creditors, and customers. Computershare is represented in all major financial markets and has over 12,000 employees worldwide. DIVERSITY IS A STRENGTH-- Across our global team, we see diversity as a source of strength. The more perspectives we have, the better equipped we'll be to meet the demands of our diverse global customer base. We want every person who joins out team, every customer, and every supplier to feel welcome. We are an Equal Opportunity Employer and believe in equality for everyone, regardless of age, national or ethnic origin, sex, gender identity or expression, race, color, religion, disability, sexual orientation, protected veteran status or other characteristics protected be applicable law. That applies throughout our company, around the world with no exceptions, regardless of differences. We will hire, develop, reward, promote and retain people purely on the basis of their talents, commitment, potential and the results they achieve. We will work hard to make sure everyone is included within our organization, removing barriers and obstacles to give everyone an equal opportunity to succeed. OUR VALUES Our key values - Certainty, Ingenuity and Advantage - drive everything we do: you can count on us to deliver with precision and reliability, every time. We look beyond today's problems to find tomorrow's solutions, focusing on finding new and better way to unlock your competitive edge and help you achieve your business goals. Your career is waiting. Computershare is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, protected veteran status, or other characteristics protected by applicable law. Primary Location : US-Jersey City Work Locations : Jersey City - 480 Washington Newport Office Center VII 480 Washington Blvd Jersey City 07310

Keywords: CTI Education Group, Jersey City , Senior Marketing Manager - North America and Canada, Advertising , Jersey City, New Jersey