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Digital Marketing Specialist

Company: Verisk Analytics, Inc.
Location: Jersey City
Posted on: April 4, 2021

Job Description:

ISO, a Verisk business, has been a leading source of information about property/casualty insurance risk since 1971. For a broad spectrum of commercial and personal lines of insurance, ISO provides statistical, actuarial, underwriting, and claims information and analytics; compliance and fraud identification tools; policy language; information about specific locations; and technical services. ISO serves insurers, reinsurers, agents and brokers, insurance regulators, risk managers, and other participants in the property/casualty insurance marketplace. To learn more about ISO please visit us at: www.verisk.com/iso . We are proud to be a part of the Verisk family of companies!-- At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions. Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues. But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger. It's the reason Verisk is part of the UN Global Compact sustainability initiative. It's why we made a commitment to balancing 100 percent of our carbon emissions. It's the aim of our "returnship" program for experienced professionals rejoining the workforce after time away. And, it's what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers' problems. At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.-- At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career.--We have received the Great Place to Work-- Certification for the--fifth--consecutive year. We've been recognized by--Forbes--as a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk's Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work. Job Description Principal Responsibilities and Essential Duties:

  • Website management - creation of new content and updating existing content
  • Social media management - optimize and report on marketing campaigns
  • Data analysis and optimization, coordinating analytics from a variety of tools
  • Search Engine Optimization (SEO) - mature program and demonstrate progress
  • Digital ABM - develop, launch, and optimize program, liaising with Sales team to ensure adoption and success
  • Project management - maintain and enhance project management system and run reporting
  • Leverage available software and resources for competitive intelligence gathering and reporting Qualifications Requirements:
    • Bachelor's degree in marketing or other marketing-related field or equivalent experience.
    • 1-3 years of experience with digital marketing.
    • Comfortable managing, creating, and editing web pages within a Content Management System (CMS) platform.
    • Familiar with fundamentals of Search Engine Optimization (SEO).
    • Familiar with web analytics and answering questions about the data.
    • Knowledge of relevant software, such as: Oktopost; Salesforce; Workfront; LinkedIn; Twitter; Microsoft Excel; Google Analytics; Epi (or other website content management system); BrightEdge (or other SEO software).
    • Ability to manage multiple projects simultaneously and work under tight deadline pressures.
    • Extremely detail-oriented with excellent organizational, analytical thinking, and problem-solving skills.
    • Strong written and oral communication skills with the ability to communicate effectively with management and co-workers. #LI-RM2 Additional Information Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Keywords: Verisk Analytics, Inc., Jersey City , Digital Marketing Specialist, Advertising , Jersey City, New Jersey

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