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Social Media Marketing Manager

Company: Komar
Location: Jersey City
Posted on: April 10, 2021

Job Description:

Social Media Marketing Manager Komar, a global leader in the design, sourcing, manufacturing and distribution of apparel with a diverse portfolio of owned and licensed brands is seeking a Social Media Marketing Manager. Candidates must have the ability to work remotely and in our Jersey City, NJ office. Purpose & Scope: Facilitate the implementation of cohesive social media marketing plans including strategies and tactics that result in measurable impact in terms of engagement, awareness and sales for the Cuddl Duds brand; coordinate paid social and digital advertising efforts; assist the Komar Marketing and Communications Director to ensure clear and consistent messaging strategies in line with the mission and values of Komar. Reports To:Marketing & Communications Director Responsibilities: Content Creation & Strategy: - Develop content and strategy for Cuddl Duds social media platforms and serve as the driving force behind all social media initiatives and digital media campaigns for the Cuddl Duds brand. - Create, curate and publish all approved calendar content (image, written and video) on a day-to-day basis. - Plan weekly meetings to review and social media content calendar and strategy in collaboration with the Marketing & Communications Director to ensure social media is integrated with all marketing efforts - Develop creative briefs/overviews for content needs and coordinate with brand teams, creative services and content creators to secure imagery and assets in a timely fashion. - Ensure posts across all social platforms are approved and properly tagged. - Contribute and collaborate on synergistic social media opportunities with priority retail partners - Anticipate all deadlines for graphics, designs, content and develop a plan of action to ensure enough time for management approvals. - Monitor social and digital media trends in the competitive landscape, sharing learnings with brand team. - Attend Brand Meetings; Photo Shoots, etc., as necessary, to understand and develop the brand voiceCommunity Engagement: - Monitor, listen and respond to users on brand's social platforms (Facebook, Twitter, Instagram) - Continuously develop new strategies to engage followers and expand community growth; identify and engage topic influencers and brand advocates. - Build consistent conversation with the focus on nurturing relationships to improve organic reach - Actively monitor community responses on a daily basis, and bring any urgent/critical responses to the attention of the brand teams in a timely fashion. - Monitor platforms for customer service issues and disseminate to appropriate teams when applicable. Influencer Marketing: - Identify, vet, generate outreach, negotiate and secure brand-right influencer partnerships - Manage, execute and monitor influencer campaign and influencer agencies - Prepare final reporting highlighting KPIs Paid Social - Recommend paid campaign strategies vs organic content based on performance and analytics - Advise on strategy for boosted / paid posts with Facebook, Instagram and Pinterest - Ensure promoted posts are optimized - Run Facebook and Instagram ads including setting up custom audiences for specific brands/campaigns. - Keep track of daily and monthly social spend and results and provide reports at end of each month. Social Reporting & Analysis: - Prepare monthly reporting highlighting KPIs - Analyze social campaigns and translate data into recommendations on optimizations for future campaigns. Marketing & Advertising: * Coordinate annual advertising efforts with Marketing & Communications Director * Responsible for support on all marketing materials needed for Komar corporate and proprietary brands Experience: * BA/BS required * 2+ years in managing consumer brand communities on multiple social platforms and/or digital marketing of consumer brands/ products * Strong writing and communication skills. * Strong analytical skills and a results-driven mindset with the ability to gauge content performance/ engagement to inform strategies for growth * Able to multi-task and prioritize needs of business * Knowledge of Facebook advertising * Knowledge of Adobe Photoshop, or any editing software, is a plus * Knowledge of Google Analytics, or other digital marketing knowledge, is a plus Candidates should submit resume and cover letter to: Cynthia.waller@komarbrands.com For more information about Komar: www.komarbrands.com

Keywords: Komar, Jersey City , Social Media Marketing Manager, Advertising , Jersey City, New Jersey

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