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Senior Creative Designer

Company: BlueVine
Location: Jersey City
Posted on: January 15, 2022

Job Description:

BlueVine is a high-growth fintech company empowering small businesses with innovative banking designed for their needs. We combine industry-leading technology and security with our team's expertise and care to provide best-in-class financing and lending products to power business growth at every stage of the journey. To date, we've supported over 87,000 small business owners with our core financial service products and more than 300,000 small business owners through the Paycheck Protection Program (PPP).

Headquartered in Redwood City, CA, BlueVine has raised $102.5M and is backed by top investors, including Menlo Ventures, Lightspeed Ventures, Citi Ventures, SVB Financial, Nationwide Insurance, and M12. For more information, check out our LinkedIn Page .

Small businesses deserve accessible and modern financial services, and traditional banks have underserved them for too long. Join us as we build a brighter financial future for small businesses.

About The Role

As a Senior Creative Designer, you'll be responsible for developing response-driving designs for our paid digital media, email, website, and comms channels to support customer growth, retention, and engagement. You'll bring your deep experience in performance-oriented marketing creative, and a command of creative best practices to creatively market BlueVine's mission and vision. To be successful, you'll need to be a customer-centric, response-driving designer that balances business goals with creative execution.

This position is both strategic and executional. Strength in both and the ability to flex back and forth is critical. You'll report to Product Design with dotted line reporting to Marketing, working closely with Growth and Product Marketing. You'll review and guide any creative agencies and outside design resources needed to support business goals. You'll drive the advancement in creative tools and technology, in partnership with Growth Marketing, to enhance our creative output and usage of new media channels. You'll also manage an effective planning and operating rhythm that integrates with the overall marketing planning, to meet the business goals and create more planful execution.

This is not a fully remote role. At BlueVine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices will reopen in accordance with local guidelines, and will follow a hybrid model.

What You'll Do
Work closely with individual members of the Growth Marketing team, including Product Marketing, and Business Development, to develop strategies and concepts for paid digital media, email, website, product collateral, and PR/comms to support acquisition and engagement programs
Create key website pages and targeted landing pages, using best practices
Create thoughtful and consistent online and offline content, including web, email, social, digital ads, and direct mail alongside copywriters
Work with Growth and Product Marketing to plans tests, measure success, and optimize designs iteratively
Work with members of the Product Design team to develop a consistent brand experience across all BlueVine assets while continually pushing creative standards forward
Help to design and maintain a consistent visual language for BlueVine
Work in a fast-paced environment and provide deliverables under reasonably tight deadlines
Present your work effectively, and help guide decision-making
Create strategic long-term partnerships with outside design agencies and resources
Provide meaningful feedback to stakeholders, outside design resources, and peers on creative concepts and projects

What We Look For
4+ years of design experience with both online and offline content
Excellent communication and collaboration skills
Comfortable working in a fast-paced environment, handling multiple priorities simultaneously
Strong skills in illustration, typography, and attention to detail
Experience with design best practices for paid social, digital ads, email, and content marketing
Extensive experience with Adobe CC, and Sketch or Figma
Experience with analytics tools like Google Analytics and Mixpanel
Experience with A/B testing for performance
Experience designing and creating technical specs for print

Extra Credit
Experience with After Effects animation
Experience designing for business owners

Benefits & Perks
Receive over $1,000 annually for a wellness benefit of your choice
Monthly WFH Stipend
Generous PTO and holidays
Excellent health coverage and life insurance benefits
Generous, paid parental leave which covers up to 15 weeks
401K with an immediate 3% company match

Once We Return To Office
Free commuter benefits - CalTrain passes for SF employees and a monthly parking allowance
Weekly catered lunches
Unlimited snacks in fully stocked kitchens
Pet-friendly HQ

Read what candidates and employees have to say about us. Check out our Glassdoor Page .

Keywords: BlueVine, Jersey City , Senior Creative Designer, Advertising , Jersey City, New Jersey

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