Digital Marketing Specialist - East Rutherford, NJ
Company: Hudson Group
Location: Jersey City
Posted on: May 8, 2022
Job Description:
Located in East Rutherford, NJ
Grow With Us!
Hudson is North America's leading travel retailer. For over 30
years, Hudson has met the needs and wants of travelers in more than
1,000 duty-free, duty-paid, and food & beverage stores. We could
not serve our customers, landlords, and partners in airports,
commuter terminals, hotels, and casinos without the continued
support of our greatest assets: our team members. We are dedicated
to hiring and training exceptional team members, who are committed
to serving the customer as the Traveler's Best Friend. We strive to
ensure we're fulfilling our team members' career potentials through
training, skills-development, and career pathways - as our team
members grow and succeed both personally and professionally, so
does Hudson.
This Ecommerce Specialist position is for you, if you would
enjoy:
- Being responsible for the execution of local digital marketing
campaigns to generate traffic, the identification and coordination
of local promotions, and the enrichment and optimization of local
product descriptions in digital channels, to strategically grow
eCommerce in the US and Canada
- Working closely with the VP, Digital Marketing & Operations to
develop strategies that will contribute to generate traffic and
online sales
Ecommerce Specialist Key Accountabilities:
- Work with the VP, Digital Marketing & Operations and Global
teams to implement vision, roadmaps, and program backlog of the
local eCommerce strategy
- Manage and grow the Reserve & Collect service offered to our
travelers
- Strategically grow eCommerce ahead of the market in specific
location
- Financial Analysis and Delivering against KPIs; review KPIs
daily/weekly and report back to region on results/learnings/tactics
to improve
- Identify and coordinate local promotions and launch of new
products within the eCommerce area
- Strategic Marketing; liaise between region category managers
and global digital team to develop tactics to drive conversion;
liaise with region marketing to align with global in-store
campaigns
- Tailor portfolio of opportunities in eCommerce to local market
to make it a platform for growth - including through partnerships
with brands and communication initiatives
- Communication/Presentation; work with external (i.e. airport)
partners to develop campaigns to drive traffic
- Work with global Product Owners and Product Managers to
implement the local digital strategy to improve traffic
acquisition, sales and conversion of the eCommerce site (incl A/B
testing)
- Commercial Mindset/Marketing Analysis; evaluate best
sellers/most searched items/brands to determine which items to
highlight on landing pages, will work as the liaison between global
team and local category managers to develop content
- Enrich and optimize product local descriptions in digital
channels
- Optimize end-to-end region-specific customer journeys by
devising new solutions, services, products, or propositions
- Identify and implement new opportunities throughout the
customer journey to deliver high performing, agile customer
interactions, and touchpoints
- Technical Communication; liaise with IT (local/global, SAP and
Global Digital IT) to identify ongoing technical issues with the
site and process and follow up to resolution
Ecommerce Specialist Required Qualifications:
- Proven knowledge of standard concepts, practices, and
procedures within the retail and/ or travel industry (with a strong
focus on eCommerce)
- Deep understanding of the dynamics of the local market
- Experience working on an eCommerce operation with
entrepreneurial spirit
- Deep understanding in all the commercial levers to drive
performance (range, price, experience, marketing)
- Demonstrable experience coordinating marketing database, email,
social media, and/or display advertising campaigns
- Display expertise in customer journey management, digital and
communications
- Experience in working with UX/UI designers to define customer
experiences
- Strong tech background
- Commercial yet customer-first mindset with the ability to
identify customer needs
- 3-5 years of eCommerce operations experience
- Be based out of our East Rutherford, New Jersey: Toronto: or
Vancouver location
Ecommerce Specialist Preferred Qualifications:
- Strong background in digital marketing principles such as
funnel optimization UX, SEO & Landing Page optimization &
experience in running A/B tests for campaigns and deriving customer
insights
- Experience in Adobe tools (e.g., Magento, marketing tools) and
Google Analytics
- For immediate consideration, please include your resume.
Some of our company-offered benefits for you and your family
include:
- Health & Well Being: Medical/Dental/Vision Insurance
- Paid Time Off
- Various Personal and Parental Leave Programs
- Universal Life Insurance
- Retirement Programs & Matching Employee Contributions: 401K &
RRSP
- 20% off Hudson Employee Discount
- Employee Recognition & Anniversary Programs
- Training, Development, and Growth Opportunities
- Tuition Assistance & Scholarship Programs
For additional information on our benefits, please visit:
https://www.hudsongroup.com/careers/our-perks.
Depending on the location of the position, applicants must be
currently authorized to work in the United States or Canada for any
employer.
Hudson is an Equal Opportunity Employer of all qualified
individuals. All employment decisions are made without regard to
age, race, color, religion, sex, sexual orientation, national
origin, disability, military leave or veteran status, genetic
information, or any other status protected by applicable federal,
state or local law. We are committed to creating an inclusive
workplace in which we value diversity and unique experiences,
backgrounds and identities.
All offers are contingent upon successful completion and passing of
background checks, reference checks, and/or employment verification
results.
Note to staffing agencies: Please do not contact Hudson (including
the recruitment team or any hiring managers) regarding this
position with candidates. If assistance is needed in filling any
position for Hudson, a member of our recruiting team will reach out
directly. #AF123
Keywords: Hudson Group, Jersey City , Digital Marketing Specialist - East Rutherford, NJ, Advertising , Jersey City, New Jersey
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