Product Marketing Manager
Company: ISO
Location: Jersey City
Posted on: May 9, 2022
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Job Description:
Company Description ISO, a Verisk business, has been a leading
source of information about property/casualty insurance risk since
1971. For a broad spectrum of commercial and personal lines of
insurance, ISO provides statistical, actuarial, underwriting, and
claims information and analytics; compliance and fraud
identification tools; policy language; information about specific
locations; and technical services. ISO serves insurers, reinsurers,
agents and brokers, insurance regulators, risk managers, and other
participants in the property/casualty insurance marketplace. To
learn more about ISO please visit us at: ?www.verisk.com/iso. We
are proud to be a part of the Verisk family of companies At the
heart of what we do is help clients manage risk. Verisk (Nasdaq:
VRSK) provides data and insights to our customers in insurance,
energy and the financial services markets so they can make faster
and more informed decisions. Our global team uses AI, machine
learning, automation, and other emerging technologies to collect
and analyze billions of records. We provide advanced
decision-support to prevent credit, lending, and cyber risks. In
addition, we monitor and advise companies on complex global matters
such as climate change, catastrophes, and geopolitical issues. But
why we do our work is what sets us apart. It stems from a
commitment to making the world better, safer and stronger. It---s
the reason Verisk is part of the UN Global Compact sustainability
initiative. It---s why we made a commitment to balancing 100
percent of our carbon emissions. It---s the aim of our
---returnship--- program for experienced professionals rejoining
the workforce after time away. And, it---s what drives our annual
Innovation Day, where we identify our next first-to-market
innovations to solve our customers--- problems. At its core, Verisk
uses data to minimize risk and maximize value. But far bigger, is
why we do what we do. At Verisk you can build an exciting career
with meaningful work; create positive and lasting impact on
business; and find the support, coaching, and training you need to
advance your career. We have received the Great Place to Work--
Certification for the fifth consecutive year. We---ve been
recognized by Forbes as a World---s Best Employer and a Best
Employer for Women, testaments to our culture of engagement and the
value we place on an inclusive and diverse workforce. Verisk---s
Statement on Racial Equity and Diversity supports our commitment to
these values and affecting positive and lasting change in the
communities where we live and work. Job Description Are you an
ambitious marketing professional ready to apply your expertise in
marketing strategy and execution for a growing marketing team
within a fast-paced publicly traded company? If you---ve got a
proven track record in developing and managing marketing campaigns
combined with excellent leadership and project management skills,
please read on--- We are seeking a driven Product Marketing
Manager, like you, to define a marketing strategy and roadmap for
solutions under the Verisk---s Commercial Lines Underwriting
business. Here you---ll be working with a group of accomplished
high-level professionals while deepening your knowledge and skills
with an ever-expanding breadth of projects and the opportunity to
make independent decisions. If you desire an opportunity to apply
your talent in communicating value of Verisk solutions and enjoy
collaborating and building relationships with colleagues and
clients, we want to talk to you About The Day To Day
Responsibilities Of The Role Marketing strategy - Define marketing
strategy and execute on projects for a set of Commercial Lines
insurance solutions. Focus on a holistic approach that markets a
broad array of data and analytic solutions for insurance carriers.
Marketing execution --- With the support of our marketing
division---s shared services for writing, design, social media, and
video productions, strategist will actively direct the creation of
all marketing materials. All assets and tactics must support the
strategy, including dynamic and interactive digital content in
support of the buying experience, advertisements, web pages,
reports, articles, reports, video content, webinars, and more.
Collaboration - Work closely and collaboratively with Commercial
Lines Product and Sales management to develop effective commercial
messaging and marketing plans. Responsible for developing and
implementing metrics to measure effectiveness of marketing
initiatives and campaigns, plus market research. Sales support -
Conceive of and launch innovative lead generation campaigns using
email marketing, digital content, web landing pages, online
advertising, podcasts, video, advertising, and social media. Work
with the product team and training representatives to develop
product training events, sales enablement tools and other on-demand
materials in support of sales efforts. Marketing communications ---
Provide marketing strategy leadership for events, conferences,
speaking engagements, and internal and external events for content
experts. Principal Responsibilities Develop product positioning and
messaging that differentiate products in the market Sales
enablement --- through content communicate the business value of
solutions to customers and develop the material to support the
sales process Product launch --- plan the launch and go-to-market
strategies for product releases. Manage the cross-functional
implementation of the plan to ensure all internal stakeholders are
prepared for product releases. Market intelligence --- be the
expert on buyers, how they buy and their buying criteria; be the
expert on the competition and how beat them Market research ---
conduct research to specify market needs and requirements for
current and future product opportunities. Demand generation ---
develop strategies and manage the marketing programs that drive
demand for your products Support the entire product life cycle from
strategic planning to tactical activities Completes all
responsibilities as outlined on annual Performance Plan. Completes
all special projects and other duties as assigned. Must be able to
perform duties with or without reasonable accommodation.
Qualifications About You and How You Can Excel in this Role
Requirements BA in marketing, communications, or related field.
Five or more years of strategic marketing and/or marketing/product
management experience in the technology and/or P&C insurance
industry or with an agency. Demonstrated success of marketing
strategy development and implementation across multiple channels.
Ability to build relationships with and lead cross-functional teams
consisting of professionals with a variety of diverse roles,
including senior managers, sales, product management, marketing
operations, and more. Detail oriented with strong analytical and
business problem solving skills, including ROI analysis and
customer segmentation. Excellent writing, communication, and
presentation skills; ability to distill complex concepts into
language that is understandable and compelling to business decision
makers. Driven, self-motivated and self-directed; comfortable
leading and working with teams, but also independently to complete
projects. Must be highly organized and able to work efficiently on
multiple projects to meet tight deadlines and changing priorities.
Excellent leadership and interpersonal communication skills are
critical. Excellent problem-solving skills with ability to manage
priorities on multiple projects with tight deadlines while
achieving exceptional results. Ability to travel if needed
Additional Information Verisk Analytics is an equal opportunity
employer. All members of the Verisk Analytics family of companies
are equal opportunity employers. We consider all qualified
applicants for employment without regard to race, religion, color,
national origin, citizenship, sex, gender identity and/or
expression, sexual orientation, veteran's status, age or
disability. http://www.verisk.com/careers.html Unsolicited resumes
sent to Verisk, including unsolicited resumes sent to a Verisk
business mailing address, fax machine or email address, or directly
to Verisk employees, will be considered Verisk property. Verisk
will NOT pay a fee for any placement resulting from the receipt of
an unsolicited resume. Consumer Privacy Notice At Verisk, the
health and safety of our people is our number one priority.
Effective November 15, 2021, and subject to applicable law, all
prospective hires for office based roles or roles that support any
of our businesses--- government contracts will be required to
demonstrate that they are fully vaccinated against COVID-19 by
their start date, or qualify for a legally-required medical or
religious accommodation to this vaccination requirement, as a
condition of employment. Hired candidates who do not demonstrate
that they are fully vaccinated against COVID-19 by their start
date, and who have not been approved for a legally-required medical
or religious accommodation will no longer meet the requirements for
employment and their offers of employment will be immediately
rescinded, in accordance with applicable law.
Keywords: ISO, Jersey City , Product Marketing Manager, Advertising , Jersey City, New Jersey
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