Media Analytics Manager
Company: Kantar
Location: Jersey City
Posted on: May 14, 2022
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Job Description:
WE GO BEYOND THE OBVIOUS, USING INTELLIGENCE, PASSION AND
CREATIVITY TO INSPIRE NEW THINKING AND SHAPE THE WORLD WE LIVE IN.
TO START A CAREER THAT IS OUT OF THE ORDINARY, PLEASE APPLY JOB
DETAILS AS A MEDIA ANALYTICS MANAGER WITHIN CLIENT LEADERSHIP,
YOU'LL WORK ON A TEAM TO PROVIDE BUSINESS INSIGHTS THAT MATTER TO
OUR CLIENTS. YOU WILL BE RESPONSIBLE TO TRANSLATE DATA INTO
COMPELLING STORIES, MANAGE ACCOUNT PROJECT ACTIVITIES, AND NURTURE
RELATIONSHIPS WITH OUR CLIENTS IN THE MEDIA AND ADVERTISING SPACE
THROUGH DAY-TO-DAY INTERACTION. THIS IS AN INCREDIBLE GROWTH
OPPORTUNITY, TO BUILD YOUR CAPABILITIES IN RESEARCH AND POSITION
YOURSELF FOR EXPANDED CAREER OPPORTUNITIES. KEY OUTCOMES As a Media
Analytics Manager in Client Leadership, your responsibilities will
include: - ACCOUNT MANAGEMENT - Manage day to day account
activities, partnering across departments to ensure smooth delivery
on our media effectiveness research projects . Activities include:
logic checking deliverables, creating shells for analysis and
reporting , invoicing, uploading database forms, managing
timelines, ad hoc requests - INSIGHTS DELIVERY - Craft compelling
stories, working with your account lead to translate data into
insights that address key client business issues related to media
planning/buying and creative quality . Conduct secondary research
to support clients & deliverables. Present findings to internal
team for learning and development; support client presentations -
CLIENT MANAGEMENT - Interact with clients on a day-to-day basis,
professionally responding to client needs, questions, solving
business problems that drive client satisfaction. CAPABILITIES To
succeed, you will need: - 3 years of market research experience
and/or a graduate degree in marketing research, consumer behavior,
or related field; experience managing high volume quantitative
research studies a plus - Bachelor's degree in Marketing, Social
Sciences or related field - Basic understanding of quantitative
research concepts, i.e., questionnaire development, statistical
significance, reading cross-tabulations - Familiarity with media
measurement solutions and methodologies as well as tactics used to
plan media preferred, i.e., Control/Exposed and Pre/Post
methodologies, Brand lift, Sales lift - A flair for nurturing and
building relationships with clients and internal stakeholders -
Excellent verbal and written communication with internal/external
clients using logical reasoning and problem-solving skills -
Natural curiosity, a can-do attitude and comfort with ambiguity -
Strong detail-orientation with ability to manage multiple work
streams. - Proficient computer skills in Microsoft office tools and
ability to master other needed business tools e.g SPSS, Survey
Reporter KANTAR REWARDS STATEMENT At Kantar we have an integrated
way of rewarding our people based around a simple, clear and
consistent set of principles. Our approach helps to ensure we are
market competitive and also to support a pay for performance
culture, where your reward and career progression opportunities are
linked to what you deliver. Kantar is the world's leading data,
insights and consulting company. We understand more about how
people think, feel, shop, share, vote and view than anyone else.
Combining our expertise in human understanding with advanced
technologies, Kantar's 30,000 people help the world's leading
organisations succeed and grow. We go beyond the obvious, using
intelligence, passion and creativity to inspire new thinking and
shape the world we live in. Apply for a career that's out of the
ordinary and join us. At Kantar, the diversity of our employees
provides a richer environment for our employees and broader depth
and breadth of thinking for our clients.Kantar is committed to
inclusion and diversity; therefore, we welcome applications from
all sections of society and do not discriminate on the basis of
age, race, religion, gender, pregnancy, sexual orientation, gender
identity, disability, marital status or any other legally protected
characteristics. PRIVACY DISCLOSURE: Please note that by applying
to this opportunity you consent to the personal data you provide to
us to be processed and retained by The Kantar Group Limited
("Kantar"). Your details will be kept on our Internal ATS
(Applicant Tracking System) for as long as is necessary for the
purposes of recruitment, which may include your details being
shared with the hiring manager(s) and for consideration for
potential future opportunities by Kantar and its affiliate Kantar
group companies. For full details of our privacy policy please
visit www.kantar.com . LOCATION New York, World Trade Center,
United States of America KANTAR REWARDS STATEMENT At Kantar we have
an integrated way of rewarding our people based around a simple,
clear and consistent set of principles. Our approach helps to
ensure we are market competitiveand alsoto support a pay for
performance culture, where your reward and career progression
opportunities are linked to what you deliver. We go beyond the
obvious, using intelligence, passion and creativity to inspire new
thinking and shape the world we live in. Apply for a career that's
out of the ordinary and join us. We want to create an equality of
opportunity in a fair and supportive working environment where
people feel included, accepted and are allowed to flourish in a
space where their mental health andwell beingis taken into
consideration. We want to create a more diverse community to expand
our talent pool, be locally representative, drive diversity of
thinking and better commercial outcomes. Kantar is the world's
leading data, insights and consulting company. We understand more
about how people think, feel, shop, share, vote and view than
anyone else. Combining our expertise in human understanding with
advanced technologies, Kantar's 30,000 people help the world's
leading organisations succeed and grow.
Keywords: Kantar, Jersey City , Media Analytics Manager, Advertising , Jersey City, New Jersey
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