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Trade Marketing Director - Category Team

Company: Proximo Spirits
Location: Jersey City
Posted on: September 19, 2022

Job Description:

Position SummaryAlways on the lookout for what's next, PROXIMO builds brands and invents new products to meet the world's changing tastes and trends in memorable new ways. Proximo is a leading producer, distributor, importer and marketer of prized spirits in the United States, representing many premium brands. Our performance ambition is to be a top 5 spirits company managing high-performing, trusted and engaging consumer brands.
The Trade Marketing Director - Category Team leads, plans and guides execution of the National Trade Marketing programs for all Proximo's brand strategies to increase brand awareness and support profitable growth. Oversees the Trade Marketing Category Team: Tequila, Whiskey, Premium; and POS Team to ensure coordinated, collaborative and effective planning and execution of the overall category team portfolio.

Role & Responsibilities

  • Develop the Trade Marketing strategy and vision for all Proximo brands
  • Oversee the management and execution of all National Trade Marketing & Brand retail & on-premise programs for all Proximo brands
  • Ensure Trade Marketing strategies align with broader organization objectives
  • Identify new and innovative partnerships that would enhance brand reach/visibility and help meet and/or exceed KPIs
  • Responsible for measuring programs return on investment and ensuring "learnings" are embedded in future programs.
  • Shares best practices & learnings across the various categories, brands and sales teams
  • Plan and manage National Sales Meeting, bringing together the brands and Sales to provide status update on current and future programs, and the state of the business
  • Maintain database of all Trade Marketing assets to provide Brands, Sales, external partners, agency partners with easy access to up-to-date content
  • Lead, coach and develop a team that provides meaningful and actionable insights and commercial solutions that are data-driven and support the brand's commercial strategy

    Key Competencies
    • Business Acumen-- Understands business implications of decisions; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
    • Innovation-- Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
    • Judgment-- Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
    • Strategic Thinking-- Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyses market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
    • Leadership-- Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
    • Relationship Management-- Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.
    • Managing Team-- Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Being available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.

      Key Relationships
      • Internal: Brand team, Trade Marketing-Omni-Channel; Strategic Alliance & Education, Communications team (PR, Experiential), Finance, Commercial team
      • External: Agency Partners: Media/Social/Digital/Experiential/PR

        Knowledge and Experience
        • A minimum of 7+ years' experience in marketing (preferred Trade Marketing/Commercial Marketing) role or similar function
        • Experience in beer, wine or spirits sector required
        • Strong track record of developing and implementing innovative commercial marketing strategies that have consistently met or exceeded planned goals
        • Understands consumer insights and aligns all strategies to feed these needs
        • Understands current marketing trends, new media platforms and benchmarking with other industries
        • Strong communication skills; ability to collaborate with and communicate at all levels of the organization
        • Experience managing high-performing teams

Keywords: Proximo Spirits, Jersey City , Trade Marketing Director - Category Team, Advertising , Jersey City, New Jersey

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