Content Strategy Editor Associate

Company: Macy's
Location: New York
Posted on: May 16, 2025

Job Description:

Be part of an amazing story.Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job OverviewMacy's Associate Editor will spearhead content creation for Macy's consumer touchpoints, crafting editorial stories about our brand, products and assortment that inspire our customers to try the latest trends, purchase the season's must-have items and shop our store events to drive sales and instill loyalty. The editor will write and produce multi-platform content across emails/mobile messages, digital platforms, print books and in-store signage in partnership with Brand and Marketing Strategy, our Customer and Digital Team, Merchants and Creative. The ideal candidate has an editorial background in lifestyle or commerce journalism, is obsessed with following pop culture, and can craft everything from must-open subject lines to features that make fashion trends and home decor more accessible for our customers. What You Will Do

• Identify storytelling opportunities around our company, products and style trends in partnership with our Merchandising, our Fashion Office and Trends teams.
• Report, write and produce emails and multimedia-heavy digital experiences in partnership with Creative and Interactive Marketing that fit the brand's voice and style while still driving revenue.
• Synthesize marketing campaign details into effective digital content strategies and actionable creative briefs; partner with Creative to ensure campaign assets are optimized for customer touchpoints and effectively communicate campaign messages in ways that engage consumers.
• Quarterback editorial packages and special projects from inception to execution to drive earned media and customer engagement.
• Extend storytelling opportunities to non-digital owned touchpoints, including in-store experiences, marketing activations and paid media channels.
• Align storytelling across owned and third-party platforms by collaborating with the Social/Influencer, Partnerships and Media teams.
• Develop and execute content marketing partnerships with external vendors that drive earned media and sales.
• Use analytics tools to track performance and synthesize insights to make informed decisions about future content strategy.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned. Skills You Will Need
  • Strategic Thinking: Demonstrates the ability to develop and implement long-term content strategies that align with consumer, cultural, and competitive market factors
  • Content Strategy and Storytelling: Experience in architecting content strategies, planning, and managing editorial calendars, and writing/editing lifestyle or commerce stories to drive engagement and sales
  • Innovation and Creativity: Champion of innovative and creative content solutions that drive business results.
  • Trend Awareness: Stays up to date on style, commerce and digital trends and technologies to keep strategies relevant and effective
  • Analytical Skills: Proficiency in using digital analytics and insights to inform content strategies and measure performance. Ability to develop and manage a reporting system that communicates insights and metrics
  • Collaboration: Strong cross-functional collaboration skills with to align strategies and achieve business goals
  • Project Management: Ability to coordinate cross-functional teams and manage multiple projects simultaneously, ensuring timely execution and alignment with business priorities
  • Communication Skills: Excellent written and verbal communication skills for effectively conveying content strategies, performance metrics, and insights to stakeholders
  • Customer Focus: Develops audience-first CRM strategies and content that engages and delights customers, inspiring them to shop
  • Flexibility: Capable of creating quick-turn content as well as planning for long-term content initiatives
  • Results-Oriented: Proven track record of driving business results through strategic thinking, creativity, and innovation Who You Are
    • Six or more years of content marketing or editorial publishing experience, preferably with digital, retail or commerce background.
    • Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
    • Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
    • This position requires heavy lifting, constant moving, remaining in a stationary position, and reaching with arms and hands. Involves remaining in a stationary position for at least two consecutive hours, lifting at least 30 lbs. stooping, kneeling, crouching, and climbing ladders. May involve reaching above eye level. Requires close vision, color vision, depth perception, and focus adjustment.
    • Able to work a flexible schedule based on department and company needs. What We Can Offer YouJoin a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. Some additional benefits we offer include:
      • Merchandise discounts
      • Performance-based incentives
      • Annual merit review
      • Employee Assistance Program with mental health counseling and legal/financial advice
      • Tuition reimbursement Access the full menu of benefits offerings . About UsThis is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Join us and help write the next chapter in our story - apply today! This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. MERCH00Required
        Preferred

        Job Industries

        • Other

Keywords: Macy's, Jersey City , Content Strategy Editor Associate, Advertising , New York, New Jersey