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Current College Students - Segment Marketing Internship

Company: Td Ameritrade
Location: Jersey City
Posted on: March 16, 2019

Job Description:

Responsible for helping to develop meaningful, best in class customer experience to serve our clients when macro-environment events occur, such as market upturns, downturns, geopolitical changes, etc.. The position requires close collaboration with partners within marketing and across the organization to help optimize marketing efforts and drive cross-channel alignment of the client experience.


RESPONSIBILITIES

- Help identify client-centric signals that we can read and react to in times of potential need, e.g. dramatic portfolio change.
- Map out the customer journey for one to two environmental events, from initial "signal" through the process of engaging clients to a potential end goal/solution.
- Partner with colleagues to determine relevant content, resources and products that may be served to clients during these potential times of need.
- Work with analytics teammates to develop the targeting and tailoring strategy, and test and learn plan.
- Work with channel manager to establish the optimal channel strategy to drive client interaction.
- Work on developing and communicating the strategy brief to partners to foster collaboration, gather input, and kick-off execution.
- Work with Marcom liaison to ensure creative execution is aligned with the strategy and follows best practices.
- Work with internal communications contact to ensure that appropriate associates are made aware of marketing effort prior to launch.

Keywords: Td Ameritrade, Jersey City , Current College Students - Segment Marketing Internship, Advertising , Jersey City, New Jersey

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