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Marketing Research Senior Analyst

Company: Td Ameritrade
Location: Jersey City
Posted on: May 19, 2019

Job Description:

The Senior Analyst reports to the Manager of Marketing Research and plays a critical role in helping the TD Ameritrade Marketing Research team to meet the growing demand for customer research and insights. Analyses from this team directly impact and influence strategic decision-making across this firm. This is a unique opportunity to gain experience in a wide range of research disciplines, and to observe how your own work drives business strategy and informs business objectives.

  • Manage quality throughout the entire project lifecycle, including preparing sample files, survey programming, and field management
  • Perform data analysis and significance testing using statistical software
  • Perform and facilitate data appends from internal client databases
  • Build reports to identify trends/insights in PowerPoint
  • Recruit for focus groups and one-on-one interviews
  • Synthesize reports using internal business metrics, primary research data, secondary research reports, etc.
  • Assist in establishing and documenting analytical guidelines for internal analysis and reporting
  • Assist in vendor engagements and contracts
    • Intellectually curious and has a well-honed attention to detail
    • 4 year college degree or equivalent experience
    • 3-5 years related experience
    • Extensive knowledge of PowerPoint, Excel, survey software; some SQL knowledge preferred
    • Extensive knowledge of Qualtrics, Intellisurvey, Decipher or comparable survey software
    • Solid problem solving and analytical skills, with knowledge of statistics and statistical software (SPSS, SAS, R, or similar products)
    • Solid project management skills with ability to multi-task and manage multiple work streams and priorities
    • Proven track record of independently managing research in a high performance culture
    • Strong written and verbal communication skills
    • Experience in custom research, both qualitative and quantitative
    • Familiarity with sources such as Forrester, Cerulli, Cogent, IXI, etc.
    • B. A/B.S. in Marketing, Marketing Research, Psychology, Economics or Sociology
    • Military education or experience may be considered in lieu of civilian requirements listed

Keywords: Td Ameritrade, Jersey City , Marketing Research Senior Analyst, Advertising , Jersey City, New Jersey

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