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Chief Marketing Officer

Company: ONYX
Location: Jersey City
Posted on: June 15, 2019

Job Description:

Position Summary:

Chief Marketing Officer will hold extensive E-Commerce background with focus, strategy and execution of ONYX's brands globally. The CMO will drive all Marketing initiatives including but not limited to; Digital, TV, Radio, Billboard, Catalogs, Trade Shows & Physical Assets.

This business leader will be hands-on, with a passion for delivering results and building innovative programs, someone who is data-driven in decision-making and can operate independently and swiftly. The CMO will formulate and execute both short and long-term strategic strategies for the organization, exhibit modern, state of the art, quality standards to enhance our branding and business.

Responsibilities:


  • Provide leadership and marketing innovation, oversight, implementation and execution of the strategic plan.
  • Proven ability to deliver strong traffic growth through multiple platforms web, mobile, tablets, social, and other digital marketing channels.
  • Engage staff in creative brainstorming and provide creative leadership in executing ONYX's marketing strategy.
  • Exemplify strong communications skills by updating senior leadership, managers and staff on the status of current and ongoing marketing initiatives.
  • Responsible for identifying and scheduling public speaking opportunities to promote the ONYX brand.
  • Monitor competitive marketing activities.
  • Provide oversight of the marketing budget and communicate the impact marketing has on ONYX's overall financial goals.
  • Maintain awareness with social media trends and incorporate into marketing strategy to improve client experience and brand recognition.
  • Work closely with team members to conceptualize and develop marketing solutions for ONYX's eCommerce platform (i.e. memberships, sponsorship's, PR, etc.).
  • Coordinate with senior management to ensure the adoption of relevant social media and marketing techniques into the ONYX culture and into all of ONYX's products and services.
  • Critically review and optimize ONYX's value in the social media space via Twitter, Facebook, LinkedIn, YouTube, and Forums.
  • Conduct both planned and impromptu videos promoting ONYX, our products, and the industry.
  • Act as industry steward ensuring ONYX is represented consistently from a visual and messaging perspective.

    Qualifications and Skills:


    • BA/BS with emphasis in communication, marketing or advertising. MBA is a plus.
    • Minimum 10 years cross-functional digital marketing experience from a retail, consumer goods e-commerce environment.
    • In addition, 2-3 years of experience of Digital Marketing with broad SEM/SEO knowledge and social media required.
    • Excellent facilitation and written communication skills are necessary both internally and externally in articulate Onyx's brand and business growth along with Presentation development and business writing experience.
    • Strong hands-on leader, team player, excellent collaborator.
    • Self-motivated, quick learner and innovative thinker with ability to help us grow the business.

Keywords: ONYX, Jersey City , Chief Marketing Officer, Advertising , Jersey City, New Jersey

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