Digital Analytics Engineer

Company: Kaygen Inc.
Location: Jersey City
Posted on: March 14, 2023

Job Description:

JOB DESCRIPTION:


The Opportunity

We are looking for a Digital Analytics Specialist to offer domain expertise and client support for our international offices. As Digital Analytics Specialist you will own a P&L closely with stakeholders and various client-side departments to oversee design, development, and validation of Analytics data for the Google Analytics platform.

This role focuses on the design and implementation of customized analytics and attribution strategies as well as creating training and deployment processes that scale globally. This includes the assessment of user-level data and integration with real-time technologies; formulating testing mechanisms to measure and optimize media performance; and overseeing the execution of recommendations for optimal performance across the wide base of paid and unpaid, online and offline media channels our client's leverage.

Responsibilities include:

Client Facing
Hands-on implementation of clients analytics accounts including properties, user management, dashboards, and reporting
Plan, design and implement data analytics across a portfolio of digital channels and platforms in the Google Analytics 360 suite
Architect client-side source of truth such as a Site Analytics and Marketing Intelligence platform or dashboard
Source key customer insights through data and testing to define KPIs and inform our digital
campaigns
Establish a standard process for client s digital properties to set up, maintain and track data for reach, engagement, performance, and other behavior metrics
Translate the result of the attribution model/testing towards action partner with our internal team, to drive value across the Marketing channels being tracked; support diverse stakeholders by generating custom reports according to business needs
Work with developers and product owners to determine appropriate metrics and behavior to track new and existing properties
Nurture client understanding of the importance of building & testing an attribution strategy
across media buys; act as a consultative resource to help clients understand what their own
testing models should look like
Understand and deploy integrations between analytics platforms and external data from POS
systems, advertising networks, CRMs, location-based tracking, and offline paid media -
predominantly deterministic, potentially probabilistic models
Business Facing
Project manage account analytics efforts setting company-wide best practices and processes
Drive towards higher effective rate between client value and costs; build efficiencies into
repeatable processes and scale globally
Work with the Product team to translate business requirements into new products; Work with
Sales team to translate products into outbound opportunities; work with the Account Management team to R&D and Commercialize products
Educate Accounts, Sales, and Engineering teams on various analytics software to support
fulfillment; train employees and offer platform expertise; define a roadmap for long-term
Customer Analytics needs


What you bring to it:

2+ years hands-on experience with Google Analytics 360 and Google Tag Manager
Installation & Architecture experience with Google Analytics (360), Adobe Omniture, VisualIQ,
Convertro, Marketo, Segment, Drupal, Data Studio, C3, Salesforce, Target, Monetate, Optimizely, Google Optimize, Tableau, Looker, and any other analytics & visualization platforms
Able to read/write basic HTML/HTML5 /CSS/JavaScript, other front-end languages (Python,
NodeJS, PHP, etc.), and ability to query large databases (SQL)
Bachelor s degree in Computer Science, Management of Information Systems, Math, or
Statistics/Economics
Excellent analytic, quantitative, and problem-solving skills with proven ability to deliver actionable insights
Proficient in computer applications used to manipulate large datasets to analyze, test, validate
and report public web usage data
Able to relay technical requirements to engineers for the execution of custom code
Experience reading API documentation and understanding the technical requirements for
implementation with other platforms
Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow
Ability to explain architecture proposals to non-technical audiences and communicate the
business value of suggested ideas & plans
Passionate about working in an extremely fast-paced, demanding, and fluid start-up environment as well as a desire to build a company up from an early stage

Keywords: Kaygen Inc., Jersey City , Digital Analytics Engineer, Engineering , Jersey City, New Jersey