Digital Analytics Engineer
Company: Kaygen Inc.
Location: Jersey City
Posted on: March 14, 2023
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Job Description:
JOB DESCRIPTION:
The Opportunity
We are looking for a Digital Analytics Specialist to offer domain
expertise and client support for our international offices. As
Digital Analytics Specialist you will own a P&L closely with
stakeholders and various client-side departments to oversee design,
development, and validation of Analytics data for the Google
Analytics platform.
This role focuses on the design and implementation of customized
analytics and attribution strategies as well as creating training
and deployment processes that scale globally. This includes the
assessment of user-level data and integration with real-time
technologies; formulating testing mechanisms to measure and
optimize media performance; and overseeing the execution of
recommendations for optimal performance across the wide base of
paid and unpaid, online and offline media channels our client's
leverage.
Responsibilities include:
Client Facing
Hands-on implementation of clients analytics accounts including
properties, user management, dashboards, and reporting
Plan, design and implement data analytics across a portfolio of
digital channels and platforms in the Google Analytics 360
suite
Architect client-side source of truth such as a Site Analytics and
Marketing Intelligence platform or dashboard
Source key customer insights through data and testing to define
KPIs and inform our digital
campaigns
Establish a standard process for client s digital properties to set
up, maintain and track data for reach, engagement, performance, and
other behavior metrics
Translate the result of the attribution model/testing towards
action partner with our internal team, to drive value across the
Marketing channels being tracked; support diverse stakeholders by
generating custom reports according to business needs
Work with developers and product owners to determine appropriate
metrics and behavior to track new and existing properties
Nurture client understanding of the importance of building &
testing an attribution strategy
across media buys; act as a consultative resource to help clients
understand what their own
testing models should look like
Understand and deploy integrations between analytics platforms and
external data from POS
systems, advertising networks, CRMs, location-based tracking, and
offline paid media -
predominantly deterministic, potentially probabilistic models
Business Facing
Project manage account analytics efforts setting company-wide best
practices and processes
Drive towards higher effective rate between client value and costs;
build efficiencies into
repeatable processes and scale globally
Work with the Product team to translate business requirements into
new products; Work with
Sales team to translate products into outbound opportunities; work
with the Account Management team to R&D and Commercialize
products
Educate Accounts, Sales, and Engineering teams on various analytics
software to support
fulfillment; train employees and offer platform expertise; define a
roadmap for long-term
Customer Analytics needs
What you bring to it:
2+ years hands-on experience with Google Analytics 360 and Google
Tag Manager
Installation & Architecture experience with Google Analytics (360),
Adobe Omniture, VisualIQ,
Convertro, Marketo, Segment, Drupal, Data Studio, C3, Salesforce,
Target, Monetate, Optimizely, Google Optimize, Tableau, Looker, and
any other analytics & visualization platforms
Able to read/write basic HTML/HTML5 /CSS/JavaScript, other
front-end languages (Python,
NodeJS, PHP, etc.), and ability to query large databases (SQL)
Bachelor s degree in Computer Science, Management of Information
Systems, Math, or
Statistics/Economics
Excellent analytic, quantitative, and problem-solving skills with
proven ability to deliver actionable insights
Proficient in computer applications used to manipulate large
datasets to analyze, test, validate
and report public web usage data
Able to relay technical requirements to engineers for the execution
of custom code
Experience reading API documentation and understanding the
technical requirements for
implementation with other platforms
Experience in tag architecture analysis and using tagging
platform(s) to execute proper data flow
Ability to explain architecture proposals to non-technical
audiences and communicate the
business value of suggested ideas & plans
Passionate about working in an extremely fast-paced, demanding, and
fluid start-up environment as well as a desire to build a company
up from an early stage
Keywords: Kaygen Inc., Jersey City , Digital Analytics Engineer, Engineering , Jersey City, New Jersey
Click
here to apply!
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