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Brand Manager - Dobel

Company: Proximo Spirits
Location: Jersey City
Posted on: December 4, 2019

Job Description:

** ATTACH RESUME WHEN APPLYING AT CAREERS@ **Position Summary:A high-profile Brand Management role within one of Proximo's top priority brands, the Brand Manager will be responsible for leading key projects to drive growth against the Dobel portfolio. This role requires a dynamic marketing professional who has a strong creative balanced with strong analytical skills. -Position ResponsibilitiesManage all Dobel innovation to deliver new product introductions or changes to existing products or packagingComplete robust analytics and diagnosis of business and consumer issues and opportunities to influence brand plans for DobelEvaluate overall brand opportunities, market needs and program effectiveness to develop aligned programs that grow the Dobel business Work with sales teams to develop promotion tools that amplify and extend brand messagesAssist in the development and execution of strategic and annual marketing plansAssist with the execution of breakthrough consumer programsDevelop promotional calendar and POS materials that deliver on brand strategy and programmingAssist with developing and implementing new creative (traditional media/digital & social) and launching fully-integrated consumer campaignsTracking and managing of brand health (Nielsen, NABCA, Consumer Research)Assist with the execution of events in local marketsAssist in communicating Dobel strategies and activation tactics in a compelling way to internal and external stakeholdersMust be digital first in thinking. Should have deep understanding of overarching media platforms and campaigns and how to leverage against brand's strategic touchpoints.Partner with the brand team in Mexico to leverage investments when applicable to drive brand growth. -Experience/Skill requirements:BS/BA in Science based degree and/or Marketing (MBA a plus)Four years plus of brand marketing experience preferably related to the Spirits Industry or FMCG.Preferred: Experience in FMCG, Bev Alc or lifestyle categoriesProject management skills, data analysis, budget management--------Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.Creative, conceptual and imaginative, yet practical enough to solve day-to-day problems.Ability to manage projects independently from start to finish and meet deadlines.Comfortable interacting with all levels of management, including senior leadership.Ability to thrive in an entrepreneurial, fast paced and dynamic environment.Strong interpersonal, communication, influencing and analytical skills.Excellent communication, presentation and interpersonal skills.Proficient in Excel, PowerPoint and Word

Keywords: Proximo Spirits, Jersey City , Brand Manager - Dobel, Executive , Jersey City, New Jersey

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