Associate Marketing Director

Company: Mitsubishi Tanabe Pharma America
Location: Jersey City
Posted on: February 19, 2021

Job Description:

Entrepreneurial Spirit, Rooted in Tradition. At Mitsubishi Tanabe Pharma America, Inc. (MTPA), we can tout a storied reputation more than 300 years in the making. Our parent company, Mitsubishi Tanabe Pharma Corporation, is a research-driven pharmaceutical company with global reach - and one of Japan's oldest and most respected companies.With the recent FDA approval and availability in the U.S. of RADICAVA-- (edaravone) MTPA is rapidly expanding our operation across all functional areas to launch this new product in the U.S. market. Concurrently, the company is expanding its research efforts and exploring collaborations with partners to discover and bring treatments to market for unmet medical needs including orphan diseases. We currently seek motivated professionals who share our vision of scientific excellence, innovation, and unwavering dedication to improving the lives of patients.The Associate Director will be responsible for the strategy, tactical design, execution and optimization of a fully integrated Multichannel Marketing (MCM) plan. MCM includes all integrated channels both offline and online and includes but is not limited to websites, email, display, social media, 3rd party addressable media, direct mail, print, search, SMS, video, webinars/webcasts, tele-sales, etc.Work will focus on marketing RADICAVA--- (edaravone) as well as the company's pipeline products. The Associate Director will perform across the full product life cycle: pre-launch activities, tactic creation, multichannel marketing launch plan, strategic and tactical launch process execution, followed by on-going post-launch marketing, and will perform duties with a high degree of independence. Incumbent will provide ongoing measurement and optimization at each stage. Multichannel marketing efforts will be directed to multiple audiences (e.g., patients/consumers, caregivers, advocates, and HCPs). Responsibilities:* Create data-driven multichannel marketing strategies in support of business goals and to drive impact on the business* Translate multichannel strategies into tactical plans including all possible online and offline touchpoints with customers, including websites, email, display, social, search, SMS, print, direct mail, video, webinars/webcasts, tele-sales* Work with internal teams and outside agencies/vendors to define project scope, timelines, and deliverables* Ensure effective alignment with support programs and personal selling efforts to achieve integration with patient and field force activities* Responsible for the day-to-day operations and management of agencies and vendor partners* Track project deliverables, obtain cost estimates and timing, review SOWs, gather status updates from stakeholders, and identify delivery dependencies and barriers to ensure on-time delivery of tactics* Manage MCM deployment, budget and track spending versus budget across agencies* Optimize and modify MCM programs based on performance data, customer insights and behaviors, competitive activity and market event changes.* Responsible for business rules development within and across programs that adhere to legal and compliance standards * Develop MCM measurement plans & KPIs in partnership with agency partners and Commercial Analytics* Ensure measurement plans demonstrate impact of MCM programs on business performance including RX/BIF lift.* Ensure all activities are tied to measurable results * Ensure data is incorporated into decision making to improve effectiveness of MCM investments* Accountable for development and management of data requirement standards to ensure consistent reporting and measurement.* Works effectively and closely with other Marketing colleagues, sales leadership, market access, and external agencies/partners, creating effective, positive partnerships that ensure alignment of business needs and objectives.* Develops multichannel marketing materials with the Agency of Record (AOR) and works diligently within established internal processes to secure Medical, Legal, and Regulatory approval of all pieces.* Performs other duties as required.Qualifications:* Bachelor's degree required; MBA or advanced degree in science or healthcare preferred.* Minimum of 10 years of marketing experience with minimum 6 years proven experience in Multichannel Marketing and at least 3 years of pharmaceutical or biotech marketing experience. * Non-pharma experience a plus.* Deep understanding of HCP and Patient multichannel principles, inclusive of targeted, one-to-one marketing, segmentation, and the customer journey* Ability to develop multichannel marketing strategies in support of business goals and to drive impact on the business.* Must have a robust digital and CRM background - inclusive of using various channels to drive acquisition, conversion, adherence/loyalty (both in and out of Pharma (preferred).* Extensive experience leveraging data and insights to inform strategies and optimize plans.--Must be proficient in synthesizing brand and customer insights to drive the appropriate strategies.* Experience in creating and bringing to market various multichannel tactics including but not limited to; websites, email, banners, social media, paid and organic search, SMS, video, webinars/webcasts, tele-sales, direct mail, print publications, etc.* Marketing knowledge, particularly within healthcare; an understanding of brand marketing strategies and basic marketing principles.* Experience managing agencies, vendors, and project support teams with the ability to implement changes when needed in order to achieve project objectives.* Proven experience with various MCM platforms, campaign management, database & sales force CRM systems.* Ability to prioritize, plan and lead both internal and external teams to achieve project objectives.* Astute in managing multiple projects and competing demands at the same time.* Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude. * Project management skills; proven ability to prioritize, multi-task and meet deadlines on multiple, concurrent projects.* Demonstrates responsiveness, attention to detail, and follow-through. * Excellent interpersonal skills coupled with sensitivity for the patient's journey; ability to interact effectively with patients, caregivers, advocates and others.* Excellent written/verbal communication and formal presentation skills.

Keywords: Mitsubishi Tanabe Pharma America, Jersey City , Associate Marketing Director, Executive , Jersey City, New Jersey