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Marketing Director

Company: Verisk Analytics, Inc.
Location: Jersey City
Posted on: April 3, 2021

Job Description:

ISO, a Verisk business, has been a leading source of information about property/casualty insurance risk since 1971. For a broad spectrum of commercial and personal lines of insurance, ISO provides statistical, actuarial, underwriting, and claims information and analytics; compliance and fraud identification tools; policy language; information about specific locations; and technical services. ISO serves insurers, reinsurers, agents and brokers, insurance regulators, risk managers, and other participants in the property/casualty insurance marketplace. To learn more about ISO please visit us at: www.verisk.com/iso . We are proud to be a part of the Verisk family of companies!-- At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions. Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues. But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger. It's the reason Verisk is part of the UN Global Compact sustainability initiative. It's why we made a commitment to balancing 100 percent of our carbon emissions. It's the aim of our "returnship" program for experienced professionals rejoining the workforce after time away. And, it's what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers' problems. At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.-- At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career.--We have received the Great Place to Work-- Certification for the--fifth--consecutive year. We've been recognized by--Forbes--as a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk's Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work. Job Description We are looking to hire a Marketing Director responsible for the successful brand positioning and integrated marketing of Verisk's life insurance solutions. The ideal candidate will develop and execute marketing programs that drive accelerated revenue, profit, and market share growth with proven impact. The Marketing Director will report to the Senior Vice President of Marketing and President, Global Underwriting. We have a preference for Jersey City, Lehi, or Boston based candidates but remain open. About the Day to Day Responsibilities of the Role

  • Development and execution of brand strategy for Verisk's life insurance solutions across the insurance policy lifecycle--
  • Develop marketing strategies, plans and multi-channel campaigns from start to finish, leveraging internal support and driving collaboration--
  • Align marketing strategy with sales teams for maximum impact and effectiveness--
  • Develop product positioning and commercial messaging that resonate with our target audience with special attention to the digital and InsurTech transformation
  • Analyze customer insights, competitors, and market trends to inform outreach strategies, increase customer conversions, and generate more qualified leads--
  • Assess the effectiveness and impact of marketing initiatives. Track, analyze, and optimize accordingly--
  • Present ideas and final deliverables to stakeholders, and communicate with senior leaders about marketing programs, strategies, and results--
  • Work with stakeholders to develop pricing strategies to maximize profits and market Qualifications Requirements:
    • Integrated marketing background in a B2B environment focused on demand generation--
    • Proven experience developing marketing strategy, plans, and campaigns--
    • Experienced in brand positioning in a new vertical and or start up environment--
    • Tech savvy in the fintech, health tech, InsurTech, and overall tech space--
    • Proven ability to identify and synthesize information to provide insights to prospects and customers--
    • Proficiency with digital marketing, including content marketing, online (SEM---), and social media.--
    • Metrics-driven marketing mind and ROI-tracking skills, able to prove what is -or isn't-working--
    • Strong project and stakeholder management, multitasking, and decision-making skills--
    • Flexible leadership skills
    • Ability to quickly adapt to change.--
    • Ability to think creatively and innovatively--
    • Professional and proactive work ethic.--
    • Excellent interpersonal, written, and oral communication skills.--
    • Bachelor's degree or master's degree in marketing, business administration, or related field--
    • Data, technology, and life insurance marketing experience a plus but not a must-- #LI-RM2 Additional Information Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Keywords: Verisk Analytics, Inc., Jersey City , Marketing Director, Executive , Jersey City, New Jersey

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