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Director Brand Activation - NYC

Company: British American Tobacco
Location: Jersey City
Posted on: January 11, 2022

Job Description:

Reynolds American is evolving at pace - truly like no other organization. To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!WE ARE LOOKING FOR A Director, Brand Activation-- - -- - -- - -- - -- - -- - -- - -- - SENIORITY LEVEL: Mid-Senior LevelFUNCTION: MarketingLOCATION: New York, New York-- -ROLE POSITIONING AND OBJECTIVESThis role is part Marketing - Trade Marketing - Field The role is responsible for collaborating across the organization, as well as with agency partners to amplify our consumer touchpoints across all channels in your team's Strategic Markets. You will drive your team to become the omnichannel experts as it relates to where, when, and how ATCs live, work, and play. Your leadership will ultimately ensure that each marketing touchpoint is executed in best-in-class fashion and effectively connected with the others to deliver a holistic consumer experience with no dead ends. -- -Reports to: Sr. Director, Trade MarketingReporting Level: 0Geographic Scope: DRBU-- -WHAT YOU WILL BE ACCOUNTABLE FORDevelop business cases to guide brand building resource investment and direct marketing spend.Collaborate with internal Finance partners to develop and lead budgets.Drive improvement of speed and quality of execution with internal and external executional partners across designated market. Establish commercial and brand-building Key Performance Indicators (KPIs), methods of measurement, and timing for brand activation priorities. Lead hypercare approach on all aspects of key in-person activation events (Indy Car Races, AOF takeovers, Festivals, etc.), and key market visits, assisting in leading all results.Conduct regular business updates with Activation & Trade Marketing Leadership regarding alignment of important metrics, team performance progress, and driven activity.Ensure all activations remain within our local LEX guidelines and marketing principles.CAN THIS BE YOUR FUTURE ROLE? Do you possess excellent selling skills, marketing and negotiation skills?Do have strong training, development and mentor skills?Do you have extensive people management experience?-- -ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE8+ years' brand and/or trade marketing experience or related field 5+ years' experience leading and developing robust teamsExperience in a fast paced, consumer goods industry strongly preferredExperience understanding, developing, and handling budgets, including expenditures, return-on-investment and profit-loss projectionsWork closely with external agency partners, and key internal decision makers (Activation, Trade Marketing, Brands, Marketing Intelligence and Insights, etc.) to amplify activation touchpoints (retail, AOF, event, digital, OOH, in-person) across designated Strategic Markets.Develop local marketing strategies to improve the awareness and commercial performance of our brands.Bachelor's degree requiredMaster's degree preferredBENEFICIAL Must have excellent analytical skills and discernment to build strong business cases and drive core business decisions and change/innovation.Data and insights driven.High competence in project and stakeholder managementStrong ability to build positive relationships.-- -WE ARE REYNOLDS AMERICAN"-- - -A member of the BRITISH AMERICAN TOBACCO GROUPAt Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.Global Top Employer with 53,000 British American Tobacco employees across more than 180 marketsReynolds American certified as Great Place to Work Brands sold in over 200 markets, made in 44 factories in 42 countriesNewly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations Diversity leader in the Financial Times and International Women's Day Best Practice winnerSeal Award winner - one of 50 most sustainable companies BELONGING, ACHIEVING, TOGETHERHave you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!-- --- -Job Number:-- -39472Reynolds American Incorporated is positively transforming the tobacco industry. We're a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other's growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.About our organization:Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; Vuse Stores LLC; Kentucky BioProcessing, Inc.; RAI Services Company and Reynolds Marketing Services Company. This position is with Reynolds Marketing Services Company. Job Number: 39472-- --- -WE ARE REYNOLDS AMERICAN "-- - - A member of the BRITISH AMERICAN TOBACCO GROUPAt Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.-- --- - - Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets-- - - Reynolds American certified as Great Place to Work -- - - Brands sold in over 200 markets, made in 44 factories in 42 countries-- - - Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations -- - - Diversity leader in the Financial Times and International Women's Day Best Practice winner-- - - Seal Award winner - one of 50 most sustainable companies -- -BELONGING, ACHIEVING, TOGETHERHave you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.-- -Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!-- --- -California Privacy Notice

Keywords: British American Tobacco, Jersey City , Director Brand Activation - NYC, Executive , Jersey City, New Jersey

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