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Brand Manager Jose Cuervo Especial

Company: Proximo Spirits
Location: Jersey City
Posted on: January 12, 2022

Job Description:

Position SummaryDevelop and execute the commercial and below-the-line promotional strategy for the Jose Cuervo Especial with supporting responsibilities across other Jose Cuervo marks to increase distribution, promotional support, and shopper conversion.

Principal Role & Responsibilities

  • Own the development and execution of commercial brand strategy from ideation through execution including development of POS catalogues & selling tools that provide clear path to implement the marketing strategy
  • Collaborate with Cuervo SBMs to create BTL plans that allow Sales to leverage ATL campaign, experiential activations, and sponsorships to secure new distribution and drive incremental promotional support
  • Work with social and creative agencies to create shopper marketing content
  • Partner with Proximo Senior Regional Portfolio Directors and Trade Marketing to create local topspin plans for key growth markets of California and Texas.
  • Effectively manage brand budgets to optimize marketing spend
  • Work with packaging agency & Proximo innovation team to design limited edition Especial items and VAPs that drive incremental volume with key customers
  • Track and manage brand performance (Nielsen, NABCA, brand P&L) & manage monthly reporting for internal teams and sr leadership

    Key Competencies
    • Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
    • Judgement Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
    • Planning/Organization Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans. Self-starter.
    • Business Acumen -- Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
    • Analytical Thinking Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
    • Commercial Acumen Leverages knowledge of the three-tier distribution model and spirits industry to create win-win marketing solutions for Marketing, Sales and distribution partners;

      Key Relationships
      • Internal: Trade Marketing , FP&A, Sales Liaisons (Sr Regional Portfolio Directors) & Chain account teams
      • External: BTL & POS Agencies, On Premise Agency, Packaging agency, Shopper media vendors & Research Agencies (Nielsen, Numerator, Kantar)

        Knowledge and Experience
        • 4 to 7 years Marketing experience, Spirits or FMCG preferred
        • BS/BA degree in marketing or related field required (MBA a plus)
        • Creative, conceptual and imaginative, yet practical enough to solve day-to-day problems.
        • Experience creating high ROI retail programs across all key sales channels, including national chains
        • Ability to thrive in an entrepreneurial, fast paced and dynamic environment.
        • Strong data-analytics experience including scan & panel; some experience in pricing, consumer research, and forecasting a plus.
        • Experience with managing budgets, working with shopper marketing and POS agencies, developing new packaging
        • Proficient in Excel, PowerPoint and Wordby Jobble

Keywords: Proximo Spirits, Jersey City , Brand Manager Jose Cuervo Especial, Executive , Jersey City, New Jersey

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