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Marketing Analytics Manager

Company: BlueVine Capital Inc.
Location: Jersey City
Posted on: May 12, 2022

Job Description:

BlueVine is on a mission to empower small businesses with innovative banking designed for them. Small businesses deserve accessible and modern financial services, and traditional banks have underserved them for too long.
By combining industry-leading technology and security with our team's expertise and care, we help small businesses spend their time on what matters most-the next chapter of their business.
Since 2013, we've provided small and medium-sized businesses with access to more than $5.4 billion in financing. As a top small business banking provider trusted by thousands of small business owners, we're proud to offer a full suite of tailored banking services, including a business checking account, line of credit, and invoice factoring.
Headquartered in Redwood City, CA, and with offices in Salt Lake City, Jersey City, Tel Aviv, and Karmiel, we're hiring problem solvers and collaborators to help build a better financial future for small business owners.
BlueVine is searching for a Marketing Analytics Manager to own the reporting and insights for our Lending product, reporting to the Head of Marketing Analytics. You would work closely with the rest of the marketing analytics team (we all thrive on collaboration and teaching each other new skills), the different marketing divisions (Growth, Product, Web, PR/Social), the analytics and data science groups across the organization, as well as our BI and Engineering teams. The position focuses on developing a deep understanding of the data we have available on our marketing audiences in order to produce insights and direction for the marketing team, including self-service dashboards, weekly recap insights, A/B/n and multivariate tests, and adhoc investigations. -
You'll also be involved with guiding the direction for how our data is structured, including working with internal teams on their projects such as implementing governance structures (ie UTM code structures), developing multi-touch attribution logic, creating projection models, and more. For all those times in your career you may have wished you were able to fix how data was collected, you'll now have the opportunity to make those changes that will allow the team to easily scale our analytics capabilities, helping us better serve and empower small business owners across the US.
This is not a fully remote role. At BlueVine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. - All of our offices will reopen in accordance with local guidelines, and will follow a hybrid model.

  • Design and perform campaign/line of business analysis, interpret results, and develop recommendations
  • Work collaboratively to identify business needs and provide data-driven insights to fuel business and marketing decisions
  • Apply various quantitative methods to combine and interpret information across multiple data sources
  • Create automated dashboards to enable stakeholders to monitor business performance
  • Report and analyze paid results, web traffic/behavior, and customer data for multiple product lines
  • Managing, analyzing/reporting, and optimizing campaigns, A/B/n and multivariate testing, and ROI to better understand growth drivers
  • Assist with Implementing a marketing measurement framework / instrumentation and building a smart attribution and marketing mix model to understand efficacy and efficiency
  • Generate ad hoc reports and related insights that enable the organization to be agile and responsive to all opportunities
  • Track and report on KPIs & OKRs that optimize results on conversion rates, funnel behaviors, cross-sell and repeat traffic for customer and channel performance
  • Partner with BI, ensuring we have the necessary tools configured properly while assisting with integration to enable insights


    • 5+ years experience in SQL
    • 5+ years in analytics, ideally marketing focused
    • 2+ years experience in testing (A/B/n, multivariate) and optimization tools (Optimizely, Google Optimize, etc)
    • 2+ years experience creating visualizations and dashboards using BI tools (Tableau, Looker, PowerBI, Qlikview/Qliksense, etc)
    • Has the yearn to learn - you are intellectually curious, enjoy puzzles, and are looking to continue to grow your skills in a supportive environment
    • Highly organized with keen attention to detail
    • Excited and interested in data governance and scaling when developing reports used for insights
    • Data management capabilities: manipulation, transformation, extraction, and aggregation
    • Proficiency with Excel/Google Sheets, as well as PowerPoint/Google Slides - preferably Google Suite
    • Passion for BlueVine and our mission, including marketing to small and medium-sized businesses

      Benefits & Perks:

      • Over $1,000 annually for a wellness benefit of your choice
      • Monthly WFH stipend -
      • PTO, Company Holiday, and Flexible Holidays
      • Excellent health coverage and life insurance benefits
      • Generous, paid parental leave covering up to 16 weeks
      • 401K with an immediate 3% company match
      • Access to financial coaches and education sessions
      • Company-sponsored Mental Health Benefits, including 1:1 therapy
      • Community-based volunteering opportunities
      • Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance -
      • Weekly catered lunches and fully stocked kitchen pantries
      • Quarterly DoorDash credit
      • Dog-friendly HQ

        Read what candidates and employees have to say about us. Check out our -. -

Keywords: BlueVine Capital Inc., Jersey City , Marketing Analytics Manager, Executive , Jersey City, New Jersey

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