Digital Brand Manager - REMOTE

Company: Nestl Health Science
Location: Jersey City
Posted on: May 13, 2022

Job Description:

Nestl Health Science invests in every employee to make certain each person can reach their greatest potential and works in an environment rooted in respect, diversity and teamwork. We focus on empowering the patients and consumers we serve to live healthier lives through industry leading nutrition and nutrition-enabling solutions by keeping their needs at the center of everything we do. We make quality and innovation our highest priorities when delivering our trusted brands such as BOOST, Carnation Breakfast Essential, Peptamen, Compleat Organic Blends, Zenpep, and many more.We are a globally recognized leader in the field of nutrition science with our US headquarters in Bridgewater, NJ, and have over 5000 employees around the world. Come join the Nestl Health Science family and experience exciting opportunities!This position is not eligible for Visa Sponsorship.Position SummaryThe Digital Manager will lead all digital-related activities for one of our key strategic brands. This includes creating and executing a strong digital acquisition strategy for the brand, both for consumers and healthcare professionals, with a clear and detailed plan for paid, owned and earned media channels. It also includes leading the transformation of the existing website, to enhance the overall engagement, drive lead acquisition and enable e-commerce. Regarding e-commerce, the Digital Manager will coordinate various cross-functional internal teams, as well as agencies, to launch a new e-commerce channel for this strategic brand, with strong eye on front-end experience and back-end operations. Finally, this position will lead the strategy and execution of all retention-related programs (CRM), to drive loyalty to the brand and continue to build consumer lifetime value.KEY RESPONSIBILITIESDesign and lead execution of digital acquisition strategyDevelop strategic consumer journey maps, from acquisition to loyalty, for both for consumers and healthcare professionalsDesign acquisition strategies, from consumer journey maps, with clear communication objectives and activation strategies for each stageCreate detailed plan for consumer and healthcare professional acquisition through Paid digital channels (primarily Search, Programmatic and Social)Lead all SEO-related activities, namely technical optimizations and content improvement/releaseLead influencer programs to drive new consumer leads to the brandBe able to build Digital Marketing strategy in full independence (without agency) and collaborate closely with agencies for executionLead website transformation and creation of new e-commerce sales channelPlan overall website strategy, with clear sitemap structure, feature roadmap and release planCoordinate content development activities with design and copyright agencies, to ensure best-in-class content on the websiteEnsure "consumer-first" approach to developing the brand website, through smooth UX and navigation.Drive the development of new e-commerce direct channel, providing day-to-day guidance to agenciesCoordinate various cross-functional teams (IT, Supply Chain, Finance, etc.) to ensure the development of the right operational model once the e-commerce website is launched, anticipating and solving development and integration challenges.Coordinate testing activities to ensure platform readiness before launch.Drive loyalty programs to build Consumer Lifetime ValueLead the development of all CRM and Loyalty strategies, and oversee execution of programsDrive engagement with healthcare professionals to foster loyalty and recommendation of the brandDrive referral programs to support consumer acquisition programCoordinate the development of e-mail creative, with design and creative agenciesREQUIREMENTS4+ years of related experienceGraduate degree in business/MBA and/or equivalent business experienceStrong experience in Digital and E-Commerce (DTC preference) is a mustExperience driving technology-related projects, namely website launches, is a plusExperience building and executing loyatly-related engagement programs is a plusStrong project management skillsAbility to build and execute Digital strategies without dependency on agencies is a mustRequisition ID#LI-HybridIt is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.The Nestl Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@ or please dial 711 and provide this number to the operator: 1-800-321-6467.This position is not eligible for Visa Sponsorship.SDL2017

Keywords: Nestl Health Science, Jersey City , Digital Brand Manager - REMOTE, Executive , Jersey City, New Jersey