Director, CRM Analytics and Insights
Company: Tory Burch
Location: Jersey City
Posted on: June 18, 2022
Job Description:
JOB SUMMARYAs a leader within Analytics and CRM, the Director of
Customer Insights & Analytics is responsible for building and
leading the analytics function supporting company-wide CRM
initiatives. She/He will discover and articulate priority customer
insights, lead customer scorecard and communication with executive
stakeholders, and mange test measurement to power customer and
revenue growth.JOB DESCRIPTIONRESPONSIBILITIES
- Partner with the CRM team on defining and delivering a
comprehensive customer strategy, grounded in insights and data
- Articulate priority insights (what resonates, when, in which
channels) to drive customer behaviors with target customer
segments
- Lead the development and optimization of the customer dashboard
and distill meaningful insights and implications to guide customer
and business strategies
- Develop audience strategies to support CRM evergreen programs
as well as ongoing testing to drive frequency and retention
- Lead the opportunity assessment exercise to identify optimal
customer groups for testing based on test objective and ideas
- Oversee test design and measurement across site, digital
marketing, email, and campaign list pulls
- Build strong relationships with key stakeholders and partners
to evangelize the utilization of customer data across the
organizationQUALIFICATIONS
- 7+ years of hands-on experience with proven success driving
CRM/eCRM strategy and implementing effective direct communication
across channels
- Strong experience with customer metrics, segmentation, data
analysis and test measurement
- Ability to conceptualize business issues, formulate hypotheses,
gather results, analyze data, and make appropriate recommendations
for change
- Proficient in developing high quality, reusable, and scalable
analytics supporting a wide variety of customer and business
outcomes
- Expertise in Excel is strongly desired, proficient with all
Microsoft Office applications
- Experience using BI and data visualization tools such as
MicroStrategy and Tableau
- Familiarity with advanced analytical techniques such as
clustering, decision trees, logistic regression, and recommendation
systems
- Able to manipulate data using SQL and experience in Python or
other programming languages is preferred
- Ability to partner broadly across an organization, adding value
to the efforts of other teams and creating strong, supportive
relationships
- Strong communication skills and able to influence others to
achieve buy-in for recommendations
- Highly motivated self-starter. Flexible, adaptable, and able to
manage change and be productive
- Attention to detail, thorough and quality orientedEqual
Employment Opportunity StatementTory Burch LLC is an Equal
Employment Opportunity employer and provides equal opportunities to
all employees and applicants without regard to an individual's age,
race, creed, color, religion, national origin, sex (including
pregnancy) or sexual orientation, gender expression, military
status, marital status, genetic predisposition or carrier status,
disability or membership in any other protected class under
applicable law. Likewise, we will consider qualified applicants
with criminal histories for employment in a manner consistent with
the requirements of the Los Angeles Fair Chance Initiative for
Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair
Chance Ordinance, we will consider qualified applicants with arrest
and conviction records for employment.Disability Accommodation Tory
Burch is committed to providing reasonable accommodations to
applicants and employees with disabilities. Please tell us if you
require a reasonable accommodation to apply for a job or to perform
your job. Examples of reasonable accommodation include making a
change to the application process or work procedures, providing
documents in an alternate format, using a sign language
interpreter, or using specialized equipment. If you require
assistance or an accommodation with the hiring process, please
contact thetalentteam@toryburch.com.
Keywords: Tory Burch, Jersey City , Director, CRM Analytics and Insights, Executive , Jersey City, New Jersey
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