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Sr. Social Media & Community Manager

Company: Bluevine
Location: Jersey City
Posted on: August 6, 2022

Job Description:

About Bluevine

Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence.

As a dynamic company with massive potential, we're backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we're just getting started.

All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business-and every team member-thrive. Join us!

This is a hybrid role . At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.

About The Role

Bluevine is searching for a Senior Social Media Manager, responsible for guiding the strategy and development for our entire social media ecosystem including creative content, community engagement, and growth. Reporting to the Director of Communications & Brand, you will manage a team of social media community and customer service specialists and set the future strategy for social editorial content, reputation management channels, and engagement tied to marketing and brand goals. This role is both a creator and operator for managing our external reputation on our social media channels from creative brand campaigns to customer service response.

With a strong understanding of storytelling, brand, and design, you'll lead the end-to-end process of social media campaigns, including the ability to plan, curate and tailor engaging content and copy for different social channels and audiences. You'll also play a big part in leading our rebranding efforts across our social channels and thus will need a deep grasp of how to translate brand attributes into social identity. This role is highly visible in the organization, working with executives and as a cross-functional lead across marketing and communications, customer service, product, and marketing. We hope to attract someone not only with executive presence but with a track record of scaling impact and measuring results .

What You'll Do

  • Create and drive a social media and reputation management channel and content strategy that builds the company brand awareness and differentiation
  • Own the social media editorial calendar, including copy, content, design, and measurement of Bluevine social media activities to support our marketing and communications objectives
  • Develop a community engagement and growth strategy that is grounded in understanding our key audiences' identity, behavior, and how to influence them.
  • Spearhead the development and execution of our influencer strategies across platforms and channels
  • Lead a team of cross-functional specialists that are responsible for monitoring and responding to company, product, and service inquiries across owned channels.
  • Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
  • Collaborate across the organization, engaging leaders to help drive campaigns that build our brand narrative
  • Partner with the Brand & Communications team on executive thought leadership and employee engagement as well as the Growth team to define, execute, and optimize audience engagement with customers and prospects
  • Apply and analyze social listening analytics to track and manage performance, inform decisions on social content, and set priorities and strategies
    What We Look For
    • You have 7-10 years social media experience in full-funnel marketing - from writing compelling content to owning the organic and paid strategies
    • Fluent with social platforms (LinkedIn, Twitter, Instagram, Facebook) and management tools (Sprout Social)
    • You have a proven track record of working cross-functionally with both internal creative and external teams and partners in marketing, communications, product, content, growth, and HR.
    • You have experience managing a social media team and/or agency
    • You're a team-player and have experience collaborating with a global team
    • You have great writing skills and storytelling ability to communicate and connect with key audiences
    • You take initiative, keep organized, and can handle multiple projects at once and thrive in a fast-paced environment
    • You're strategically minded, with strong problem-solving skills and close attention to detail
    • You're a people person with high emotional and interpersonal skills and you love getting to know people and building relationships
    • Preferred degree in communications, journalism, or marketing
      Benefits & Perks
      • Excellent health coverage and life insurance benefits
      • 401K with an immediate 3% company match
      • PTO, Company Holidays, and Flexible Holidays
      • Company-sponsored Mental Health Benefits, including 1:1 therapy
      • Over $1,000 annually for a wellness benefit of your choice
      • Monthly WFH stipend
      • Generous, paid parental leave covering up to 16 weeks
      • Access to financial coaches and education sessions
      • Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
      • Monthly DoorDash credit
      • Weekly catered lunches and fully stocked kitchen pantries
      • Dog-friendly, Redwood City, CA office
      • Community-based volunteering opportunities

Keywords: Bluevine, Jersey City , Sr. Social Media & Community Manager, Executive , Jersey City, New Jersey

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