Product Marketing Manager, Associate

Company: BlueVine Capital Inc.
Location: Jersey City
Posted on: September 22, 2022

Job Description:

This is a hybrid role.At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.
WHAT YOU'LL DO:

• 
  
• Manage GTM strategy and planning for your launches including framing the problem set, helping develop messaging, scoping and structuring execution plans and facilitating cross-functional working team meetings
  
• Own the GTM calendar identifying important launch moments, and developing and executing on GTM strategies that yield measurable results.
  
• Partner with cross-functional teams to track product adoption and usage, identifying opportunities and implementing corresponding programs that meet customer needs or encourage specific behaviors.
  
• Own NPS comment analysis delivering actionable insights for the product team
  
• Launch a Customer Advisory Board program managing communications, interviews, and insights synthesis
  
• Help conduct customer journey mapping to understand key friction points in the customer onboarding and retention processes
  
• Nurture a thriving relationship with the Product team where you are a key resource in strategic decisions, and together you are creating the best possible experience for our customers.
  
  WHAT WE LOOK FOR:
  
  • 
    
  • 3+ years marketing experience in fintech or enterprise software industries with start-up experience preferred.
    
  • 2+ years of continuous experience in product marketing.
    
  • Genuine interest in and curiosity in helping small businesses succeed.
    
  • Ability to work in a changing environment and influence without authority
    
  • Self-motivated to deliver excellence and optimize results
    
  • Excellent project management and communication skills
    
  • Experience with quantitative and qualitative research, managing external research agencies or executing studies and synthesizing insights in-house.
    
  • Experience leading product launches with measurable results while identifying and implementing GTM process optimization opportunities.
    
  • Bachelor's Degree required
    
    EXTRA CREDIT:
    
    • 
      
    • Alignment with Bluevine's values
      
    • Previous experience working in regulated environments
      
    • Desire to build a career in FinTech
      

Keywords: BlueVine Capital Inc., Jersey City , Product Marketing Manager, Associate, Executive , Jersey City, New Jersey