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Product Marketing Manager, Associate

Company: BlueVine Capital Inc.
Location: Jersey City
Posted on: September 22, 2022

Job Description:

This is a hybrid role.At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.
WHAT YOU'LL DO:


  • Manage GTM strategy and planning for your launches including framing the problem set, helping develop messaging, scoping and structuring execution plans and facilitating cross-functional working team meetings
  • Own the GTM calendar identifying important launch moments, and developing and executing on GTM strategies that yield measurable results.
  • Partner with cross-functional teams to track product adoption and usage, identifying opportunities and implementing corresponding programs that meet customer needs or encourage specific behaviors.
  • Own NPS comment analysis delivering actionable insights for the product team
  • Launch a Customer Advisory Board program managing communications, interviews, and insights synthesis
  • Help conduct customer journey mapping to understand key friction points in the customer onboarding and retention processes
  • Nurture a thriving relationship with the Product team where you are a key resource in strategic decisions, and together you are creating the best possible experience for our customers.

    WHAT WE LOOK FOR:

    • 3+ years marketing experience in fintech or enterprise software industries with start-up experience preferred.
    • 2+ years of continuous experience in product marketing.
    • Genuine interest in and curiosity in helping small businesses succeed.
    • Ability to work in a changing environment and influence without authority
    • Self-motivated to deliver excellence and optimize results
    • Excellent project management and communication skills
    • Experience with quantitative and qualitative research, managing external research agencies or executing studies and synthesizing insights in-house.
    • Experience leading product launches with measurable results while identifying and implementing GTM process optimization opportunities.
    • Bachelor's Degree required

      EXTRA CREDIT:

      • Alignment with Bluevine's values
      • Previous experience working in regulated environments
      • Desire to build a career in FinTech

Keywords: BlueVine Capital Inc., Jersey City , Product Marketing Manager, Associate, Executive , Jersey City, New Jersey

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