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SEO Manager - Health (Remote)

Company: Forbes Advisor
Location: Jersey City
Posted on: November 25, 2022

Job Description:

Company Description

Forbes Advisor is a new initiative for consumers under the Forbes Marketplace umbrella that provides journalist- and expert-written insights, news and reviews on all things personal finance.

We're dedicated to helping turn aspirations into reality. We do this by providing consumers with the knowledge and research they need to make informed financial decisions they can feel confident in, so they can get back to doing the things they care about most.

Job Description

We are seeking a talented individual to come help Forbes Marketplace grow our offering in the US across multiple health topics. We'll need your help to reach our goal of becoming the #1 organic resource helping people achieve optimal wellness through peace of mind, physical fitness, nutritional balance, a flourishing family life and healthy aging. If you're looking for challenges and opportunities similar to those of a startup, with the benefits of a seasoned and successful company, then read on:

Responsibilities:

  • Build out editorial roadmaps to help Forbes Marketplace hit organic search KPIs, including providing frequent briefs to build out libraries of high value editorial content.
  • Lead the production of advanced and detailed keyword research to identify the most effective and targeted key phrases/topics with the highest ROI.
  • Carefully review any medical or health editorial content to sure it adheres to Google's E-A-T requirements.
  • Execute content production processes that balance speed, quality, and scalability.
  • Provide recommendations for new content launches & campaigns - as well as monitor performance and provide continuous optimizations to improve search visibility.
  • Raise the level and bar of quality content and through ideation and working closely with other teams to identify innovative ways of helping consumers.
  • Use a background in the health industry to provide insight into user intent and range of content types.
  • Perform SEO audits and inspections to identify regular on-site content and off site opportunities.
  • Prepare monthly SEO, analytics reports and conduct technical site audits to identify search & user related issues.
  • Monitor Google Analytics and Google Search Console and keep up on latest algorithm updates and SEO trends.
  • Support SEO Growth Director in driving the acquisition strategy to ensure we build brand awareness, grow audiences and maximize growth.
  • Support the business development team to understand market trends and estimate future performance for all health, medical and healthy living topics.

    About You:
    • Bachelor's Degree preferred, or equivalent combination of education, training, and experience.
    • Ambitious, with an entrepreneurial spirit to push the limits of editorial content for Forbes Marketplace.
    • You know your way around conversion rate optimization (CRO) & CMS tools. WordPress experience is preferred.
    • Experience developing editorial calendars, content workflows, content training programs, or similar deliverables.
    • An ideal candidate will have experience working alongside in an editorial or publishing team in the health, medical or fitness space.
    • Strong knowledge of affiliate marketing.
    • 4+ years proven track record in managing SEO projects from inception to completion for large scale editorial teams. Strong and proven experience working with editorial teams.
    • Strong analytical skills to measure, manage, analyze and report on search & user KPIs.
    • Advanced knowledge and experience with using platforms and tools like Google Search Console, Google Analytics, SEMRush, Ahrefs, DeepCrawl, Screaming Frog, & Google Data Studio.
    • Highly organized, with strong attention to detail.
    • Comfortable managing your own projects and deliverables.
    • Good knowledge of HTML & CSS.

      Benefits:
      • Unlimited PTO
      • Third Friday off each month
      • Competitive compensation package
      • Health premiums 100% covered (with applicable plan)
      • HSA account (with applicable health plan)
      • 401(k)
      • WFH home office stipend ($1K)
      • Co-working subsidy

        Additional Information

        Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

        This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

        Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

        This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Keywords: Forbes Advisor, Jersey City , SEO Manager - Health (Remote), Executive , Jersey City, New Jersey

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