Marketing Manager - Physician Groups
Company: Quest Diagnostics Incorporated
Location: Secaucus
Posted on: April 16, 2024
Job Description:
We Provide Solutions. Patients and Physicians rely on our
diagnostic testing, information, and services to help them make
better healthcare decisions. These are often serious decisions with
far reaching consequences, and require sensitivity, tact and a
clear dedication to service. It's about providing clarity and
hope.The Marketing Manager - Physician Groups will work with the
Customer Marketing Director to ensure execution of Customer
marketing plan, and local growth strategy plans of physician
groups.This is a remote opportunity.
- Responsible for drafting, alignment across stakeholders and
deployment of all Marketing communications to internal Commercial
Sales teams, and external customers (via internal/external emails,
client letters, videos, etc.)
- Plans, schedules and manages internal Sales forums as the key
point of contact with relevant monthly topics in coordination with
Executive Sales Directors, Sales Directors and other Commercial
leaders
- Functions as "power user" of the company's internal digital
communication platforms (Salesforce and Seismic) for updates to
Sales Teams
- Plans and manages a marketing communication calendar to provide
organizational insight into communications being planned and
sent
- Develops an understanding of organizational data in order to
segment communications for appropriate target audiences
- Develop effective and efficient marketing strategies and
related tactics based on deep understanding of customer
channel
- Generate customer insights and VOC into demand barriers, call
points and trends and develop strategies and related tactics
aligned to the buyer's journey
- Create marketing plans that address customer-relevant clinical
franchise and Regional priorities
- Develop strategy, prioritization and budget allocation at a
customer channel and segment-level
- Identify opportunities and create marketing programs based on
market and customer needs
- Manage marketing spend on programs and use spend effectiveness
measurement to improve
- Measure and report performance of marketing campaigns, gain
insight and assess against goals
- Drive a variety of organic and paid acquisition channels
including but not limited to content creation, content curation,
pay per click campaigns, event management, publicity, social media,
lead generation campaigns, copywriting, and campaign performance
analysis
- Build relationships and partner with internal (business
partners, peers) and external stakeholders (key industry players,
agencies and vendors)
Qualifications:Education Required: Bachelor's Degree, Marketing,
Business, or Communications preferredWork Experience:Minimum 5
years success in a marketing role; 3+ years in healthcare industry
preferred; Marketing Communications experience a plus sales
technology (Salesforce and Seismic) experience a plus.Periodic
travel as neededTeam oriented - ability to motivate and work well
with diverse, cross functional teams and in a matrixed
environment
Keywords: Quest Diagnostics Incorporated, Jersey City , Marketing Manager - Physician Groups, Executive , Secaucus, New Jersey
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