SVP, Existing Customer Marketing (ECM) Business Execution Manager
Company: Hispanic Technology Executive Council
Location: New York
Posted on: April 18, 2024
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Job Description:
The US Personal Banking and Wealth Management Marketing
organization drives all aspects of the customer lifecycle, from
Acquisition, to Engagement to Retention, across all major Business
Units in Citis Personal Bank Branded Cards and Lending, Retail Bank
and Mortgage, Wealth and Citi Retail Services. The Existing
Customer Marketing (ECM) team within this organization is a
critical driver of Marketing, with a vision to deepen and expand
the relationships our customers have with Citi increasing their
usage of our products and services, promoting behaviors that create
long-term loyalty, and thoughtfully communicating new benefits,
features and products that can strengthen our relationship.The ECM
Strategy and Planning organization is responsible for developing
the next generation of ECM Marketing strategy for Citi, taking into
account competitive views, deep analysis of performance and results
across all channels and the needs of each business. The group
ensures that all of ECM Marketing is delivering what been committed
to the businesses we support, with a tight lens on metrics,
controls, routines and budget. In addition, this group leads and
champions critical initiatives and detailed annual plans that
deliver on that strategy and that are designed to transform ECM
Marketing.This role will have direct and regular interaction with
the Head of Existing Customer Marketing, driving critical routines,
structure and culture for the team.The Business Execution Manager
is a critical position within Marketing & Franchise Development
that drives the overall administrative and business management
activities of the function. These tasks may include managing risk
and control requirements, the operating routines of the function,
coordination and collaboration with other lines of business and
functions, and ad hoc projects as necessary to deliver on
commitments.Responsibilities:Drive content, cadence and logistics
of routines (e.g., meetings and communications) for a large-scale
organization operating across 10+ locations, including monthly
all-hands calls, ad hoc volunteer events, all-day offsites with key
partners, extended leadership team meetings, and more. Develop net
new routines, where needed, to further drive connectivity and
culture throughout the organization.
Qualifications:
Education:
This job description provides a high-level review of the types of
work performed. Other job-related duties may be assigned as
required.-------------------------------------------------Job
Family Group:
Marketing-------------------------------------------------Job
Family:Marketing Program
Management------------------------------------------------------Time
Type:Full
time------------------------------------------------------Primary
Location:New York New York United
States------------------------------------------------------Primary
Location Salary Range:$163,600.00 -
$245,400.00------------------------------------------------------Citi
is an equal opportunity and affirmative action employer.Qualified
applicants will receive consideration without regard to their race,
color, religion, sex, sexual orientation, gender identity, national
origin, disability, or status as a protected veteran.Citigroup Inc.
and its subsidiaries ("Citi) invite all qualified interested
applicants to apply for career opportunities. If you are a person
with a disability and need a reasonable accommodation to use our
search tools and/or apply for a career opportunity review
Accessibility at Citi.View the "EEO is the Law" poster. View the
EEO is the Law Supplement.View the EEO Policy Statement.View the
Pay Transparency Posting
Keywords: Hispanic Technology Executive Council, Jersey City , SVP, Existing Customer Marketing (ECM) Business Execution Manager, Executive , New York, New Jersey
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