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VP of Digital Marketing

Company: P&C / Life / Health Insurance, Jersey City, NJ
Location: Jersey City
Posted on: December 7, 2018

Job Description:

Role Summary

We are looking for a next generation leader to develop and execute site objectives and strategies through the implementation of online marketing programs. You will be responsible for optimizing campaign performance utilizing innovative practices in online marketing. Maintain brand integrity through all program execution and strive for continuous improvement of user’s complete online experience.

Responsibilities: Employ all forms of online media optimization for targeted campaigns to multiple targets, including search, portal and media sites Work closely with business units and database groups for Web Site behavior reporting, tracking, analysis, and optimization Manage all research relationships and initiatives on both internal and external research Manage advertising and promotions programs designed to acquire new and existing customers through lead generation from direct response online media Develop and manage all online sponsorships Work closely with Communication, Marketing and Training Departments to develop and conduct communication, marketing and training campaigns across its business units regarding the Web Site's content and functionality Work closely with internal business units and digital business to conform online & offline marketing strategies Work closely with internal business units, web team, agency, third party, and internal graphic resources for successful development and implementation of marketing programs Manage budgets, tracking & administration of program costs and internal processing. Analyze various offers through creative testing Forecast programs' sales results and ROI Update business units, senior management and marketing teams on program results through quantitative and qualitative reportage and analysis Assist with new business development support Developed and manages promotions Qualifications:

To perform this job successfully, the individual should have: 7- 10 years experience with: Direct response marketing where sales/accounts were primary goals Reporting, analysis and budgeting Online marketing, advertising and brand management Management of multifaceted direct response marketing programs Creativity Strong written/oral communication skills Ability to present Organizational skills Ability to adjust to constantly changing priorities.

Keywords: P&C / Life / Health Insurance, Jersey City, NJ, Jersey City , VP of Digital Marketing, Executive , Jersey City, New Jersey

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