Web Developer
Company: Phyton Talent Advisors
Location: Jersey City
Posted on: May 16, 2022
Job Description:
Job DescriptionOur client, a Global Insurance Company, is
seeking an Adobe Analytics Specialist in their Jersey City, NJ
location. OverviewAnalytics responsibilities include delivering
analytics for multiple web properties and supporting strategic
initiatives. You will work with marketing and business partners to
define Key Performance Indicators, (KPIs), for new
projects/enhancements. You will define the best analytics approach
using Adobe Analytics Product Suite. In addition, you'll help
manage the tech stack's contribution to the Business Intelligence
scoring model and reports. Responsibilities
- Manage the processes for capture, storage, usage and tracking
of online activity from multiple web sites and channels
- Full responsibility for web analytics across other analytics
platforms (Business Intelligence Hub, Salesforce, Tableau and paid
channels)
- Ensure data integrity & documentation of tracking
standards
- Troubleshoot and debug analytics implementation, for all
websites and advertising platforms
- Work across both marketing and development to support analytics
tracking
- Engage with projects to ensure the analytics solutions meets
business requirements
- Deliver clear and actionable recommendations to improve and
optimize the customer experience
- Generate reports and provide insights and recommendations based
on data
- Provide guidance to develop tagging framework and provide QA
support
- Proactively identifies issues and recommends resolutions,
working closely with key business leaders to offer alternatives and
enhancements
- Manage the implementation and tracking of digital marketing
initiatives both current and future. Leverage existing standard
operating procedures, modifying as necessary.Qualifications
- Bachelor's Degree (BA/BS) from 4-year college or
university
- At least 4 years' work experience
- Direct experience with Adobe Experience Manager, Launch and
Analytics, Eloqua and Oracle
- Working experience and knowledge of metadata schemas and best
practices
- Extremely detail-oriented and deadline focused
- Ability to multi-task effectively and work successfully in a
fast-paced environment
- Clear, concise communication and presentation skills
- Experience working in a dynamic, cross-functional team and
managing multiple projects to successful execution
- Effective communicator with excellent written and verbal
skills, have knowledge of marketing concepts, principles and
practices, and a proven ability to focus on key projects, achieve
results and demonstrate good judgement
- Able to successfully manage projects, including setting
priorities, planning, organization, follow-through, delegation, and
negotiation
Keywords: Phyton Talent Advisors, Jersey City , Web Developer, IT / Software / Systems , Jersey City, New Jersey
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