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Web Developer

Company: Phyton Talent Advisors
Location: Jersey City
Posted on: May 16, 2022

Job Description:

Job DescriptionOur client, a Global Insurance Company, is seeking an Adobe Analytics Specialist in their Jersey City, NJ location. OverviewAnalytics responsibilities include delivering analytics for multiple web properties and supporting strategic initiatives. You will work with marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements. You will define the best analytics approach using Adobe Analytics Product Suite. In addition, you'll help manage the tech stack's contribution to the Business Intelligence scoring model and reports. Responsibilities

  • Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites and channels
  • Full responsibility for web analytics across other analytics platforms (Business Intelligence Hub, Salesforce, Tableau and paid channels)
  • Ensure data integrity & documentation of tracking standards
  • Troubleshoot and debug analytics implementation, for all websites and advertising platforms
  • Work across both marketing and development to support analytics tracking
  • Engage with projects to ensure the analytics solutions meets business requirements
  • Deliver clear and actionable recommendations to improve and optimize the customer experience
  • Generate reports and provide insights and recommendations based on data
  • Provide guidance to develop tagging framework and provide QA support
  • Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
  • Manage the implementation and tracking of digital marketing initiatives both current and future. Leverage existing standard operating procedures, modifying as necessary.Qualifications
    • Bachelor's Degree (BA/BS) from 4-year college or university
    • At least 4 years' work experience
    • Direct experience with Adobe Experience Manager, Launch and Analytics, Eloqua and Oracle
    • Working experience and knowledge of metadata schemas and best practices
    • Extremely detail-oriented and deadline focused
    • Ability to multi-task effectively and work successfully in a fast-paced environment
    • Clear, concise communication and presentation skills
    • Experience working in a dynamic, cross-functional team and managing multiple projects to successful execution
    • Effective communicator with excellent written and verbal skills, have knowledge of marketing concepts, principles and practices, and a proven ability to focus on key projects, achieve results and demonstrate good judgement
    • Able to successfully manage projects, including setting priorities, planning, organization, follow-through, delegation, and negotiation

Keywords: Phyton Talent Advisors, Jersey City , Web Developer, IT / Software / Systems , Jersey City, New Jersey

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