GTM Engineer, Sales
Company: Circle.so
Location: New York City
Posted on: February 17, 2026
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Job Description:
Job Description Job Description About Us Circle is building the
world's leading all-in-one platform for online communities. We make
it possible for creators, coaches, educators, and businesses to
bring together their audience with engaging discussions, live
streams, events, chat, courses, and payments — all in one place,
all under their own brand. We're proud to be a fully remote company
of around 200 (and growing!) team members from 30 countries around
the world. We seek exceptional individuals around the world, set
them up to do the best work of their lives, and in turn, create a
meaningful impact in their own lives. We don't track hours, but we
do manage for high expectations very closely. We collaborate across
time zones, are highly async, and like to document a lot. Twice a
year, we bring the whole company together in beautiful places
around the world for our company offsites. So far, we've hosted
offsites in Turkey, Portugal, Mexico, Thailand, Colombia, Italy,
Ireland, and more, with still more to come! Check out our Careers
page for more about working at Circle. About the role Ship fast.
Iterate faster. Build pipeline that converts. This is a technical
and creative role focused on rapid sales campaign execution,
AI-powered automation, and creating measurable results. You'll work
backwards from pipeline goals to build whatever we need to
test—sticky email campaigns, custom landing pages, autonomous chat
solutions, or the next experiment we dream up. You'll own campaigns
from idea to post-ops: build timelines, set deliverables, sprint,
ship, and share learnings. Leveraging AI tooling and no-code
solutions, you'll deliver 80-100% automation, optimize
continuously, and partner with our data engineers to stand up
scaled solutions when tests are proven out. This role reports into
our GTM Engineering Manager, Sales, and you'll join a small, nimble
team alongside a fellow GTME and Sr. SDR. We've proven that GTME
tactics drive rapid growth—our AI SDR has generated over $500K in
closed-won sales revenue in under 6 months. This role focuses on
building repeatable flywheels for our sales inbound funnel, driven
by your demand gen and marketing skillset using automated AI
tooling. You'll spend approximately 70% of your time building (28
hours per week on development), 20% on reporting and tracking (8
hours per week), and 10% on coordination and syncs (4 hours per
week). What you'll be doing Build AI-enabled campaigns end-to-end,
owning all tooling requirements, deployment, and delivery against
project timelines Deliver 4 campaigns and experiments monthly, and
be accountable for hitting a monthly pipeline target monthly Manage
rapid launches by owning project plans based on strategy from our
GTM Engineering Manager, and contribute to new campaign planning
Take guidance and independently build solutions around goals; ship
campaigns and experiments on aggressive timelines Experiment
relentlessly by building web and trial experiments; own technical
changes to demo forms, demo pages, and trial experiences
(coordinating with growth lead and growth engineering) Build and
own campaign-level reporting to measure meeting books through to
directly influenced pipeline; be confident in the data and speak to
it; partner with RevOps, Staff Data/AI Engineer for complex
reporting needs Collaborate cross-functionally with our
copywriting, product, and lifecycle marketing teams to deliver
cohesive campaigns Diagnose issues, troubleshoot and optimize
tooling day-to-day Report on weekly pipeline metrics including:
Allbound and Expansion campaign performance, feedback loops, and
optimization opportunities Be open and egoless—act in direction,
stay humble, seek feedback to improve. Focus on winning as a team,
but speak up to share feedback when you have an opinion What you'll
need to be successful Strong alignment with our values, find our
values on our career page if you haven't read up on them yet You
are proficient in English (spoken, written, and reading) at a CEFR
Level C2 / ILR Level 5. Marketing, Demand Gen, or Growth experience
—you've built campaigns A-Z with a focus on bottom-of-funnel
pipeline with sales, OR owned expanding existing accounts based on
product data driven messaging and timeliness AI tech stack
ownership where you've owned the use of AI solutions on a
marketing, growth, customer expansion, or pipeline-building team
—you haven't just "used" AI, it's part of your solutions toolkit
Experience shipping with automation tools like Clay, Relevance,
N8N, CustomGPTs, Qualified or similar platforms —if you haven't
worked with these specific tools but can confidently say "I can
learn this in a few weeks and ship an experiment," that's the
mindset we're looking for Pipeline-obsessed, not vanity-obsessed
—you care about closed-won business and leads that generate
qualified pipeline; we're accountable for generating pipelines that
create revenue, and report on it weekly Prospect and customer
obsessed with a campaign/experiment CRO mindset —you're both
creative and technical, comfortable sharing ideas to increase
conversion, pipeline velocity, or to deliver a better lead
experience Understanding that the overall customer experience
matters —you know we have numbers to hit, but understand at a macro
level we're here to make Circle the most beloved community-focused
solution; we may be scrappy and ship fast, but we're also
accountable and care about representing our brand Platform agnostic
approach —you were the "go-to owner" for platforms on past teams;
you diagnose issues or pick up new tools on the fly Sales process
fluency —you understand the sales funnel and core metrics
Comfortable solving issues within AI tools —can dive into tooling
and understand issues at a technical/systems level, and collaborate
with software engineers; you're comfortable owning and optimizing
GTM or GTME tech solutions (in fact, you love doing that) Startup
DNA —you've worked in your own startup or as part of a
fast-growth/scale startup; you're egoless and have a genuine love
for building impactful solutions. It's what you think about and
what makes you celebrate when we nail something You are a focused
builder who gets excited about bold campaign calendars and winning
as a team; you know the nuts and bolts, and how to put it all
together to drive it forward You're great to work with —we have
autonomy but aren't rogue; we play as a team and win as a team; you
understand we're here to move the sum of parts forward through our
dedicated and impactful team You celebrate wins but also raise up
others because they helped you get there; you can talk to our reps,
take feedback, filter it appropriately, and make improvements based
on conversations with Sales Managers You like to nerd out with our
data team but are open to learning —you take weaknesses and make
them strengths; you're a lifelong learner who knows how to cut out
noise when exploring new platforms and focus on the goal; you don't
theorize, you build and become better weekly Bonus points
Experience working in B2B SaaS or solutions catered to the "creator
economy" Previous experience in a GTME (Go-to-Market Engineering)
or similar hybrid technical-marketing role Preference given to
having a background in both AI tooling and campaign ownership (in a
demand gen, growth engineering role, sales ops, or similar
selling/marketing experience) Experience working directly with
sales teams to understand and optimize the funnel (IE. via demand
generation, sales ops, growth marketing) Comfortable with owning
and reporting on a weekly/monthly/quarterly pipeline target from
your campaigns If you bring the positivity, collaborate, and have
fun building/shipping campaigns with the team $120,000 - $130,000
USD OTE per year This role includes variable compensation at
approximately 85% base, 15% variable. The cash compensation range
shown is a starting point. In addition to equity, benefits and
perks, your cash compensation is subject to an annual review and
increase on a once per year basis. The fun stuff Fully remote: work
from anywhere in the world! Autonomy and trust to do your job: we
care about outcomes over everything else. Paid time away: all
employees are given 35 days of PTO annually. We also offer a paid
sabbatical after 5 years. Generous U.S. benchmarked compensation
and startup equity no matter where you are in the world.* Awesome
medical coverage with 100% coverage for you and your family, or
medical reimbursement options where applicable Parental leave for
parents expanding their family, or just starting one. Home office
stipend to help you get up and running. Learning & development
stipend to help you level up your professional skills. Annual bonus
potential for roles that don't already receive variable income or
commission. Company retreats: Twice a year, the Circle team gets
together for a fully paid company retreat in incredible places
around the world! We've had past retreats in Colombia, Portugal,
and Mexico, with more planned on the horizon. Check out our Careers
page for more. * Your role, location and unique circumstance may
affect this. Diversity, Equity & Inclusion As a fully-remote
international company, diversity is baked into our DNA. Here's how
our CEO, Sid Yadav, frames our hiring mission: "let's find talent
in underserved and under-represented corners of the world, set them
up to do the best work of their lives, and in turn, change their
life." To achieve this hiring mission, we offer competitive U.S.
benchmarked compensation no matter where someone's located in the
world, and we proactively seek candidates who expand representation
of backgrounds, cultures and lived experiences in our teams. Equal
Employment Opportunity Circle is an equal opportunity employer and
as such, we do not discriminate on the basis of race, color,
religion, sex, sexual orientation, gender identity, national
origin, age, disability, or any other characteristic protected by
applicable laws. If you require any accommodations during the
recruitment process, please let us know and we will work with you
to meet your needs. How We Use Candidate Data At Circle, we are
committed to protecting your personal information. As a job
applicant, the personal data you provide to us is collected and
processed in accordance with the General Data Protection Regulation
(GDPR) in the EU and the California Consumer Privacy Act (CCPA) .
This notice outlines the types of personal information we collect,
the purpose for collecting it, and your rights. Information We
Collect: We collect the following categories of personal
information from job applicants: Contact information (such as name,
email address, phone number) Employment history and qualifications
Education history References and any other information you choose
to share with us during the application process Purpose of
Collection: We collect this information for the following purposes:
To assess your qualifications and suitability for the position To
communicate with you during the recruitment process To comply with
legal and regulatory obligations Your Rights Under GDPR and CCPA:
You have the following rights regarding your personal information:
The right to request access to the personal information we hold
about you. The right to request the deletion of your personal
information, subject to certain legal exceptions. The right to opt
out of the sale of your personal information (Note: We do not sell
personal information). For more information about how we handle
your personal data or to exercise your rights, please refer to our
full Privacy Policy. By submitting your application, you
acknowledge that you have read and understood this privacy
notice.
Keywords: Circle.so, Jersey City , GTM Engineer, Sales, IT / Software / Systems , New York City, New Jersey