Director, New Product Marketing - Rheumatology/Dermatology

Company: Mitsubishi Tanabe Pharma America, Inc.
Location: Jersey City
Posted on: September 16, 2020

Job Description:

Careers – MT Pharma America – Director, New Product Marketing - Rheumatology/Dermatology in Jersey City, New Jersey | Careers at New Jersey Office Skip Branding Explore our treatments One scientific breakthrough can change countless lives OUR COMPANY About Us

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© Mitsubishi Tanabe Pharma America 2019 CP-MTPA-US-0049 02/19 Careers – MT Pharma America – Director, New Product Marketing - Rheumatology/Dermatology in Jersey City, New Jersey | Careers at New Jersey Office Skip to Main Content Please Enable Cookies to Continue Please enable cookies in your browser to experience all the personalized features of this site, including the ability to apply for a job. Welcome page Returning Candidate? Log back in! Director, New Product Marketing - Rheumatology/Dermatology Job Locations US-NJ-Jersey City Job ID 2020-1465 # of Openings 1 Category Marketing Overview The Director, New Products Marketing is responsible for developing and leading a comprehensive launch plan and leading a strategic, tactical and execution launch process for new product launches in the North America and Globally, such as MT-7117 for erythropoietic protoporphyria (EPP) and Systemic Sclerosis (SSc). This position will have significant involvement with senior management, require international collaboration and cross functional leadership given the prominence and importance of these launches for Mitsubishi Tanabe Pharma America .

This position offers an extraordinary opportunity for individuals interested in building a US company with immediate opportunities in the Orphan Drug and Specialty Markets, therapeutic areas with high unmet needs, while working with a cross-functional team rich in exceptional talent.

Responsibilities Develop the strategic, tactical and execution plan for key New Products in the US like MT-7117 for erythropoietic protoporphyria (EPP) and Systemic Sclerosis (SSc) . Execute commercial projects to support clinical development decision making and execute pre-launch plans seamlessly to meet or exceed launch plan objectives.

Complete key marketing planning projects as needed for new assets such as positioning, messaging, imagery, trademarks, targeting, etc.

Lead a cross-functional team to make sure that projects on the critical path stay on track and contingencies are made for any risks to the critical path.

Leverage in-depth experience and existing relationships working with vendors to write vendor contracts which are sensitive to bottom-line Mitsubishi Tanabe Pharma America profitability.

Develops marketing materials with the Agency of Record (AOR) and works diligently within established internal processes to secure Medical, Legal, and Regulatory approval of all pieces.

Attends industry events, as required, and effectively represents the company to a broad audience including patients, caregivers, advocates and HCPs.

Based on initial research and analysis, and drawing on extensive marketing experience, makes initial business recommendations/presentations to Marketing team, and potentially to other stakeholders, to win buy-in and promote continuous improvement.

Provides ongoing measurement against Key Performance Indicators (KPIs) with recommendations for improvement/optimization.

Work with cross functional teams to create effective, positive partnerships with peers and key internal/ external stakeholders and ensure alignment of business needs and objectives.

Leverage existing industry contacts which advance the company’s position in the marketplace and establish the framework for New Product Marketing initiatives

Ensure that all contracts and alliances are negotiated and executed according to the plan and in compliance with all applicable policies and regulations.

Analyze individual companies and market trends. Proactively seek out and evaluate new data sources, tools, and analytics to help improve brand performance, and identify/incorporate industry best practices.

Perform company-specific and product-specific desktop research to further inform commercial assessments; support the development/analysis of tailored external market research through third parties.

Develop key analyses and presentations for senior leadership and other stakeholders in support of business development/commercialization planning investment decisions.

Performs other duties as required.

Qualifications Bachelor's degree required.

MBA or MS preferred.

Minimum of 10+ years of progressive experience in the Pharmaceutical/Biotech industry in Marketing, Managed Markets, Sales, or Business Development, preferably in both small and large companies, and which included supervisory experience.

Minimum of 5 years of experience in New Product or inline Marketing.

Recent in-depth experience with Orphan Drug patient marketing in the Rheumatology and/or Dermatology space preferred

In-depth understanding and recent experience of Patient and Rare Disease Marketing best practices

Proven ability to develop and execute a strategic and tactical marketing plan, develop an accurate launch forecast and to lead a comprehensive launch planning and execution process.

Possess existing strong relationships and positive reputation with a broad group of vendors and agencies, including advertising agencies, medical education, digital media, DTP advertising, patient education and a track record of successfully leveraging agencies to maximize efficiency and brand performance.

General knowledge of commercial agreements and intellectual property issues.

Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude.

Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively.

Use analytical/strategic skills to synthesize complex information, distill critical insights to inform commercial assessments, and translate to tactical level.

Outstanding business case development skills, financial acumen and budget management skills.

Excellent written/verbal communication and presentation skills.

Highly proficient in MS Office; skilled at using Excel to develop pharmaceutical product forecast models and quantitative analyses.

Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements.

Willingness to travel 20% domestically and internationally for business and project meetings as required.

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Keywords: Mitsubishi Tanabe Pharma America, Inc., Jersey City , Director, New Product Marketing - Rheumatology/Dermatology, Other , Jersey City, New Jersey