Senior Content Lead

Company: MALKA
Location: Jersey City
Posted on: April 4, 2021

Job Description:

MALKA is looking for a Content Lead who can tackle complex business problems to craft clear messaging that resonates with audiences. From building core brand positioning to simple conversion driving copy, you will work with the creative and strategy teams to create fresh approaches to our client markets. WHO YOU AREYou're always looking for the story-to educate, inspire, or sell. You can deftly tailor language to establish an identity, elevate an experience or evoke a feeling no matter the topic or the industry. You might not have a "strategy" title in your background, but you love nerding out about systems - from brand architecture to CTA buttons - and understanding what makes audiences tick. You're looking for a place where you can collaborate with creative teams, learn new skills for your toolbox and create work that you can be proud of. WHAT YOU'LL DO

• Craft high-level concepts, tactical program ideation & copywriting for a range of brand experiences, social content & audience touchpoints
• Balance audience behaviors, industry trends & client goals in all content development
• Maintain & evolve brand content standards, guidelines & principles across a variety of audiences & initiatives
• Elevate all messaging & positioning, collaborating with creative strategy & client teams
• Write, proofread, & edit text at various stages of the writing process and in response to requests and feedback from various stakeholders to ensure high editorial standards are met
• Ensure consistency of brand's voice, tone & topics
• Share your expertise in wider creative & strategy roadmap discussions
• Become a trusted source of platforms/channels dos & don'ts WHAT YOU'LL NEED
  • Significant experience writing B2B & consumer digital content (websites, social, brand guides, whitepapers, presentations etc.)
  • Familiarity with a wide array of product, brand, content & research methodologies
  • Ability to translate technical concepts clearly & seamlessly to various audiences
  • Understanding of content strategy and UX writing solutions
  • Confident & persuasive written, presentation & oral communication skills
  • Creative eye toward thumb-stopping content creation
  • Highly motivated with strong analytical capabilities & curiosity
  • Organized with an impeccable attention to detail
  • Bachelor's Degree in Marketing, Communications or related field WHO WE AREMALKA is a creative studio with the instincts of a creative agency, but built on the backbone of an agile production company. We don't just dream it, we create it; because we know how and we have everything we need to do it. We produce feature documentaries, shows, and podcasts, represent talent in the NFL, UFC, and esports, develop ad campaigns and creative for some of the biggest brands in the world, produce daily live streams and entertainment for virtual audiences, and create thousands of pieces of video, design, and animated content across every visual medium that exists. We took what was typically done by multiple vendors and built it under a single roof. Not only does that allow our creatives to expand their capabilities-it elevates every piece of content that comes out of our studio. This is content at the speed of culture. With facilities in Santa Monica, CA, and Jersey City, NJ and over 120 creatives, we plug in anywhere, anytime, on projects large and small, for clients across every industry. At MALKA we are an Equal Opportunity Employer M/D/F/V.

Keywords: MALKA, Jersey City , Senior Content Lead, Other , Jersey City, New Jersey