Walmart Connect (WMC) is looking for an
experienced data-driven strategist, storyteller and marketing
insights guru to partner with Sales to drive growth and excellence
across Hardlines & Home accounts.
As the lead strategist, you will be an
expert resource for the category, leading it by leveraging
omnichannel insights to create marketing and media strategies that
drive growth for Walmart Connect’s brand partners through
go-to-market strategic recommendations, sales enablement playbooks,
and marketing collateral.
This position sits under WMC Marketing
and reports to the Director of Vertical Brand
We’re looking for ambitious,
exceptionally smart and strategic, people-oriented folks who are
excited to solve business challenges in creative and agile
The ideal candidate has a proactive and
consultative approach, brings deep industry and category
experience, is highly analytical and exceptionally articulate in
crafting insights-driven strategies. They are self-motivated
and thrive in a fast-paced, dynamic environment.
Become WMC’s master strategist,
empowering WMC Sales to drive internal and external partnerships
and growth for Hardline & Home accounts by:
- Developing insights-driven and
trends-based category deep dives and strategic recommendations that
uncover opportunities for brands to connect with Walmart customers
and grow through WMC’s omnichannel media and integrated marketing
solutions: always-on (Walmart.com/app), always-in (Walmart stores)
and pulse (seasonals and category moments)—specifically to enable
Hardlines & Home partnerships. These are actions-oriented and
directly linked to WMC’s media and omni marketing solutions.
- This includes sourcing intelligence to
create category deep dives and strategic recommendations, media
strategy playbooks, marketing collateral, etc.
- It also involves supporting JBPs,
QBRs, Top-to-tops, Immersion Days, “One Walmart” sessions, and ad
hoc requests for sizeable pitches.
Producing best-in-class case studies
that bring WMC’s solutions, and media and marketing activations to
life through a strong insights-driven and customer-centric
narrative, for pre-sales support and external marketing.
- Drive a “One Walmart” go-to-market
approach by proactively leading partnerships with enterprise and
WMC cross-functional stakeholders, to align WMC’s recommendations
for suppliers with Walmart’s merchandising and marketing
- Collaborate cross-functionally with
centers of excellence to mine and produce intelligence, as well as
with the rest of the WMC Marketing team to drive omnichannel
solutions, and support brand marketing and external
- Consistently deliver a balance of
analytical rigor and storytelling in every single output and
communication, always being prepared to convey insights and
influence with a strong point of view.
- Demonstrate a spirit of partnership,
collaboration, and operational agility and
- Be proactive, self-motivated and
- Have an eye for detail and a mind for
- Relevant bachelor’s degree for this
role. MBA or advanced-level academic degree strongly
- Minimum 6-8 years of experience
working cross-functionally in brand or performance marketing,
strategic planning, or digital advertising or media.
- Relevant agency, media or brand-side
Hardline & Home category experience.
- Excellent written and verbal
- A balance of right brain, left brain:
Being highly analytical, curious by data and articulate in
connecting insights to strategies that demonstrate creativity—that
have a compelling story arc and narrative.
THE BONUS - STRONGLY PREFERRED
About Walmart Connect
Want to change the face of digital
advertising? Want to re-imagine how the world's largest
omni-channel consumer database can be used to power targeted
campaigns for the largest brands in the world? We are rethinking
digital advertising here at Walmart and are looking for some great
people to help make this happen.
At Walmart, we enable the connection
between brands and shoppers at unprecedented scale. As stewards of
our brand promise, “Save Money. Live Better,” we work alongside
some of the most talented people in the world to engage with the
more than 150M households who shop with us each week. This is a
unique opportunity to join a high-visibility team with a big impact
on our omni-channel business. We believe all digital advertising
across search, display, video and experiential can be targeted,
effective and accountable and we have Walmart's retail sales data
to prove it.
below are the required minimum qualifications for this position. If
none are listed, there are no minimum
Bachelor's degree in Business, Marketing, Communications, or
related field and 1 year's experience in marketing or related field
OR 5 years' experience in marketing or related field.
below are the optional preferred qualifications for this position.
If none are listed, there are no preferred
Masters: Business Administration
121 River St, Hoboken, NJ 07030-5989,
United States of America