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Strategist, Content Marketing

Company: Verisk Analytics
Location: Jersey City
Posted on: June 4, 2021

Job Description:

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It's the reason Verisk is part of the UN Global Compact sustainability initiative. It's why we made a commitment to balancing 100 percent of our carbon emissions. It's the aim of our "returnship" program for experienced professionals rejoining the workforce after time away. And, it's what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers' problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career.We have received the Great Place to Work Certification for the fifth consecutive year. We've been recognized by Forbes as a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk's Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

We're looking for a marketing communications professional and content marketing strategist to drive Verisk's brand voice, communications, and messaging across all digital and print channels and develop and implement successful content strategies-creating value for our stakeholders, including customers, employees, shareholders, job searchers, and others.

The Strategist, Content Marketing collaborates with all functional areas in Corporate Marketing, including brand, digital, and events as well as with the content leaders and marketing professionals in other company business units, to create and distribute relevant and valuable content to attract, acquire, and engage our target audiences. In addition, the role has interactions with company executives and other functional areas such as Investor Relations and Sales. The position is based in New York (Jersey City, NJ) and reports to the Vice President and Global Head of Communications.

The individual should have extensive content marketing experience and exceptional writing skills. The right candidate will have demonstrated great creativity in his/her work accomplishments and the ability to adapt to an ever-evolving modern marketing landscape.

In this role, you will be responsible for:

  • Supporting the day-to-day processes and execution of the company's communications and content strategy, ensuring a theme-driven messaging framework.
  • Develop and expand our content library including presentations, blogs, contributed articles, and case studies, white papers webinars etc.
  • Collaborate with Leadership, Product, Sales, Regulatory and more to unify and evangelize company messaging
  • Produce thought leadership content for Verisk using internal and external SMEs
  • In collaboration with the team, recommend, develop, and execute strategic programs and communications to support sales (customers), marketing, investor relations, and corporate objectives
  • Identify marketing initiatives that elevate Verisk, position the company as a global thought leader, drive business imperatives, and align with corporate messaging
  • Research and recommend content strategies that boost awareness of Verisk's expertise, proprietary data, and track record of innovation
  • Along with the team, help establish a common framework for content strategy across the enterprise and work to align content-related activities and marketing initiatives
  • Help establish a process for and maintain Verisk-wide content calendars and guidelines for Verisk tone, style, and voice across all brand content
  • Maintain a deep understanding of Verisk's industries, businesses, product lines and value propositions, along with its competitive landscape

  • Web Content
  • Partner with external and internal teams to develop high quality, customer-focused digital content, including persuasive copy for microsites, product pages, and landing pages
  • Ensure content follows Search Engine Optimization best practices set by the digital marketing team
  • Champion and follow best practices for the team based on your understanding of SEO, content categorization and structure, content development, distribution, and measurement

  • Marketing Communications and Content Strategy experience (5-8 years)
  • Command of content strategy best practices that support our value proposition and build the Verisk brand
  • Proven success developing and executing marketing campaigns for publicly traded, global organizations
  • Clear, concise writing style that communicates complex ideas in a simple and straightforward manner
  • Knowledge of and ability to keep up with content management trends and martech tools
  • Exceptional grammar, writing, copyediting, and proofreading skills
  • Meticulous attention to detail with excellent communication and organization skills
  • Top-notch project management skills with proven ability to manage large complex projects independently and deliver commitments in a timely fashion

  • Data-driven Mindset
  • Ability to understand and use monitoring and tracking tools to report on success metrics
  • Embraces use of data to drive decision-making

  • Effective Team Player and Leader
  • Able to collaborate with colleagues across the organization in an approach that reflects the Verisk brand

  • Bachelor's degree required in journalism, communications, public relations, marketing, or related field, or demonstrated equivalent in work experience

About you:

  • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • "Let's go" attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance

#LI-JB1

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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Keywords: Verisk Analytics, Jersey City , Strategist, Content Marketing, Other , Jersey City, New Jersey

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