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AVP, Marketing Analytics

Company: Morgan Stanley
Location: Jersey City
Posted on: June 4, 2021

Job Description:

We are currently looking for an AVP to join Morgan Stanley's Marketing Analytics team under the E*TRADE Data and Analytics department. An in-depth knowledge of data analytics and a strong sense of curiosity are essential for developing technical solutions for performant customer marketing programs. Your work will be critical in helping build a test & learn discipline throughout the organization, unearthing key insights into what is working and what can be improved, and offering specific, actionable recommendations for change.

At its core, success in this role involves translating complex data into insights that drive business strategy.

Key Responsibilities

Lead development of complex, audience-driven marketing strategies. Use in-depth understanding of business objectives to form targeting recommendations and projections.

Build capabilities in marketing analytics and data visualization, across areas such as media performance, engagement, and retention measurement efforts.

Present findings to key stakeholders with visualizations, clear language and logical rationale.

Conduct thorough analysis of customer behavior to identify future marketing opportunities.

Apply various data modeling techniques in order to identify the most profitable path to incremental revenue and user growth across all marketing channels.

Perform advanced analytics tasks, including but not limited to:

  • Customer profiling
  • Segmentation Analysis
  • Data Analysis and Mining

Master's Degree (M.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines

5 years of relevant experience; advanced SQL skills are a must

Strong technical skills & proficiency in data analysis with ability to manipulate large datasets and to distill them into thoughtful conclusions and actionable recommendations

Excellent communication and relationship skills

Experience with data visualization tools (Tableau), and an understanding of how they can be used as a compelling communication tool

Preferred qualifications

Familiarity with analytics methods (e.g., statistics, ML, etc.) and analytical tools (e.g., SAS, R, Python, etc.)

Experience working in financial services industry a plus

Experience building and running effective customer engagement plans from initial brainstorm, to implementation, and through ongoing optimization

Independent thinker with the ability to learn new topics at a fast pace through initiative

Comfortable working in a fast-paced, team environment with many concurrent deadlines

Keywords: Morgan Stanley, Jersey City , AVP, Marketing Analytics, Other , Jersey City, New Jersey

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