Product Marketing Strategist
Company: Verisk Analytics
Location: Jersey City
Posted on: June 4, 2021
ISO, a Verisk business, has been a leading source of information
about property/casualty insurance risk since 1971. For a broad
spectrum of commercial and personal lines of insurance, ISO
provides statistical, actuarial, underwriting, and claims
information and analytics; compliance and fraud identification
tools; policy language; information about specific locations; and
technical services. ISO serves insurers, reinsurers, agents and
brokers, insurance regulators, risk managers, and other
participants in the property/casualty insurance marketplace. To
learn more about ISO please visit us at: www.verisk.com/iso. We are
proud to be a part of the Verisk family of companies!
At the heart of what we do is help clients manage risk. Verisk
(Nasdaq: VRSK) provides data and insights to our customers in
insurance, energy and the financial services markets so they can
make faster and more informed decisions.
Our global team uses AI, machine learning, automation, and other
emerging technologies to collect and analyze billions of records.
We provide advanced decision-support to prevent credit, lending,
and cyber risks. In addition, we monitor and advise companies on
complex global matters such as climate change, catastrophes, and
But why we do our work is what sets us apart. It stems from a
commitment to making the world better, safer and stronger.
It's the reason Verisk is part of the UN Global Compact
sustainability initiative. It's why we made a commitment to
balancing 100 percent of our carbon emissions. It's the aim of our
"returnship" program for experienced professionals rejoining the
workforce after time away. And, it's what drives our annual
Innovation Day, where we identify our next first-to-market
innovations to solve our customers' problems.
At its core, Verisk uses data to minimize risk and maximize
value. But far bigger, is why we do what we do.
At Verisk you can build an exciting career with meaningful work;
create positive and lasting impact on business; and find the
support, coaching, and training you need to advance your career. We
have received the Great Place to Work Certification for the fifth
consecutive year. We've been recognized by Forbes as a World's Best
Employer and a Best Employer for Women, testaments to our culture
of engagement and the value we place on an inclusive and diverse
workforce. Verisk's Statement on Racial Equity and Diversity
supports our commitment to these values and affecting positive and
lasting change in the communities where we live and work.
Are you an ambitious marketing professional ready to apply your
expertise in marketing strategy and execution for a growing
marketing team within a fast-paced publicly traded company? If
you've got a proven track record in developing and managing
marketing campaigns combined with excellent leadership and project
management skills, please read on
We are seeking a driven Product Marketing Strategist, like you,
to define a marketing strategy and roadmap for solutions under the
Verisk's ISO Commercial Lines business. Here you'll be working with
a group of accomplished high-level professionals while deepening
your knowledge and skills with an ever-expanding breadth of
projects and the opportunity to make independent decisions. If you
desire an opportunity to apply your talent in communicating value
of Verisk solutions and enjoy collaborating and building
relationships with colleagues and clients, we want to talk to
- Marketing strategy - Define the marketing strategy and roadmap
for a set of Commercial Lines insurance solutions. Focus on a
holistic approach that markets a broad array of data and analytic
solutions for insurance carriers.
- Marketing execution - With the support of our marketing
division's shared services for writing, design, social media, and
video productions, strategist will actively direct the creation of
all marketing materials. All assets and tactics must support the
strategy, including dynamic and interactive digital content in
support of the buying experience, advertisements, web pages, white
papers, articles, reports, video content, webinars, and more.
- Collaboration - Work closely and collaboratively with
Commercial Lines Product and Sales management to develop effective
commercial messaging and marketing plans. Responsible for
developing and implementing metrics to measure effectiveness of
marketing initiatives and campaigns, plus market research.
- Sales support - Conceive of and launch innovative lead
generation campaigns using email marketing, digital content, web
landing pages, online advertising, podcasts, video, advertising,
and social media. Work with the product team and training
representatives to develop product training events, sales
enablement tools and other on-demand materials in support of sales
- Marketing communications - Provide marketing strategy
leadership for events, conferences, speaking engagements, and
internal and external events for content experts.
- BA in marketing, communications, or related field.
- Seven or more years of strategic marketing and/or
marketing/product management experience in the technology and/or
P&C insurance industry.
- Demonstrated success of marketing strategy development and
implementation across multiple channels.
- Ability to build relationships with and lead cross-functional
teams consisting of professionals with a variety of diverse roles,
including senior managers, sales, product management, marketing
operations, and more.
- Detail oriented with strong analytical and business problem
solving skills, including financial analysis, ROI analysis, and
- Excellent writing, communication, and presentation skills;
ability to distill complex concepts into language that is
understandable and compelling to business decision makers.
- Driven, self-motivated and self-directed; comfortable leading
and working with teams, but also independently to complete
- Must be highly organized and able to work efficiently on
multiple projects to meet tight deadlines and changing
- Excellent leadership and interpersonal communication skills are
- Excellent problem-solving skills with ability to manage
priorities on multiple projects with tight deadlines while
achieving exceptional results.
- Familiarity with the property and casualty insurance industry
and internal workflows preferred.
- Knowledge of Challenger, Oratium, and Buyer Enablement
marketing theories/strategies and application desired.
- Knowledge of and experience with Salesforce.com, Eloqua, or
other CRM and marketing automation solutions strongly desired.
- Ability to travel 5-10%
Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are
equal opportunity employers. We consider all qualified applicants
for employment without regard to race, religion, color, national
origin, citizenship, sex, gender identity and/or expression, sexual
orientation, veteran's status, age or disability.
Unsolicited resumes sent to Verisk, including unsolicited
resumes sent to a Verisk business mailing address, fax machine or
email address, or directly to Verisk employees, will be considered
Verisk property. Verisk will NOT pay a fee for any placement
resulting from the receipt of an unsolicited resume.
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Keywords: Verisk Analytics, Jersey City , Product Marketing Strategist, Other , Jersey City, New Jersey
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