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Senior Copywriter

Company: BlueVine
Location: Jersey City
Posted on: June 6, 2021

Job Description:

BlueVine is a high-growth fintech company empowering small businesses with innovative banking. By combining industry-leading technology and security with our team's expertise and care, we've helped 200,000+ businesses, funding more than $9 billion since 2013.

Small businesses deserve accessible and modern financial services, and traditional banks have underserved them for too long. We're hiring problem solvers and collaborators to join our meaningful mission.

Headquartered in Redwood City, CA, we've recently raised $102.5M and are backed by top investors, including Menlo Ventures, Lightspeed Ventures, Citi Ventures, SVB Financial, Nationwide Insurance, and M12.

ABOUT THE ROLE:

We're looking for a seasoned copywriter who has experience translating complex concepts into clear, succinct, and consistent copy across multi-channel customer experiences. You excel at writing conversion-focused copy and have helped companies increase customer acquisition and retention. You're passionate about understanding the needs of small businesses and speaking their language. We are a lean and scrappy marketing team so we are looking for a team-player that will be open to occasionally taking on responsibilities that are not uniquely that of a copywriter.

WHAT YOU'LL DO:

  • Write compelling, clear, and strategic copy that drives business results and supports key marketing initiatives while maintaining BlueVine's voice and tone.
  • Collaborate with brand, communications, product, and marketing teams to distill complex features into content across all marketing channels in an engaging way that drives conversion. Though you will drive copy, the work gets done as a team.
  • Drive end-to-end execution of copy across various mediums, including blogs, contributed content, emails, digital ads, web, social media, and in-product communications.
  • Lead the project management of your work, including feedback from multiple stakeholders (at times more than 10) in different settings, times, and mediums.
  • Champion the value of consistent messaging, and ensure its implementation across all forms of media.
  • Digest performance metrics and optimize copy to ensure high performance on digital ads, emails, and web pages.
  • Help to evolve and define our brand voice and ongoing communication and content strategies.
  • Bring new content and thought leadership ideas and formats of storytelling to BlueVine and its leaders.
  • Contribute to weekly/monthly editorial calendars across our owned channels.
  • Edit and proofread all copy supplied by team members and external partners for voice and tone.
  • Provide a positive, respectful, and solution-oriented approach to every interaction.

WHAT WE LOOK FOR:

  • 4-6 years writing copy for a brand in an in-house creative department or agency.
  • Bachelor's degree with English/Advertising/Journalism focus is a plus.
  • You're collaborative and have experience partnering with designers, product marketing, and communications.
  • You have experience ideating for integrated campaigns and new product launches.
  • You're knowledgeable about testing copy (know the basics of A/B testing) and love seeing which subject lines and CTAs perform.
  • You iterate based on results and have ideally done this for growth marketing campaigns.
  • You have excellent writing and editing skills; Your writing is concise and clear but can also be witty and punchy, and you're not afraid to push industry boundaries.
  • A positive attitude and a level head, with the ability to clearly present and defend your work when you really believe in it.
  • You can adjust BlueVine's brand voice and tone based on medium and audience.
  • You're a fast learner, a self-starter/resourceful, and are interested in learning about the financial needs of small businesses.
  • You're flexible and amenable to last-minute changes to your work or direction and thrive in a fast-paced environment
  • You take initiative, keep organized, and can handle multiple projects at once without much direction.
  • You're strategically minded, with strong problem-solving skills and close attention to detail.

BENEFITS & PERKS:

  • Receive over $1,000 annually for a wellness benefit of your choice
  • Monthly WFH Stipend
  • Generous PTO and holidays
  • Excellent health coverage and life insurance benefits
  • Generous, paid parental leave which covers up to 15 weeks
  • 401K with an immediate 3% company match

Once we Return to Office:

  • Free commuter benefits - CalTrain passes for SF employees and a monthly parking allowance
  • Weekly catered lunches
  • Unlimited snacks in fully stocked kitchens
  • Pet-friendly HQ

Keywords: BlueVine, Jersey City , Senior Copywriter, Other , Jersey City, New Jersey

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