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Email Marketing Associate Manager

Company: Michael Page
Location: Jersey City
Posted on: September 15, 2021

Job Description:

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

*Description*

*Responsibilities*

* Own email production from end to end; development, QA, deployment.

* Lead planning, calendaring, timelines and prioritization for all promotional emails.

* Create and segment custom lists for email deployment using data from ESP, site, back-end, etc.

* Track and analyze campaign metrics to produce ongoing analytical reports as needed.

* Work closely with Global Head of CRM to manage and optimize automated and triggered emails including but not limited to abandon cart, browse abandonment, back in stock, birthdays, anniversary, etc.

* Develop innovative ways of using site and back-end data for new automated and triggered emails.

* Design and develop life cycle marketing programs to increase LTV.

* Utilize emails more effectively to increase retention, reactivate canceled subscribers and engage lapsed customers.

* Leverage email marketing effectively to cross sell, up-sell across categories, brands and communities.

* Utilize email marketing to grow programs such as refer-a-friend, customer reviews and drive other engagement initiatives.

* Develop email test concepts to optimize results; subject line, visuals and CTA, and linking, etc.

* Work closely with the Creative team on email development submissions and best practices.

* Design and execute to grow the email database through better email capture on site as well as through sweepstakes, contests and partnerships.

* Leverage email best practices and findings to assist in email marketing and CRM strategy development, working cross-functionally across multiple channels and teams.

* Support in managing and troubleshooting issues with feeds and integrations that send data back and forth between various entities and the ESP.

* Communicate insights gleaned from quantitative and qualitative data to key partners.

* Support team with ad-hoc requests as needed.

* Actively monitor, analyze and report on the business and marketplace / industry trends

*Qualifications:*

* University Degree is required, preferably in a business-related field.

* 2-4 years of experience developing lifecycle programs.

* Experience developing and executing A/B tests to continually improve performance & drive value.

* Analytics-focused, with experience translating data into business and consumer insights. Proficient with Excel and BI tools.

* Expert knowledge of the Klaviyo, Sales Force or similar platforms.

* Excellent organizational, project management, and written/verbal communication skills.

* Constant attention to detail ensures content is clear, relevant and engaging.

* Familiarity with project management tools such as Asana.

* Cross-functional team experience and ability to formulate and execute a strategy through consensus building, negotiation, and data-driven persuasion.

* Display a positive attitude, professional manner and a willingness to be a team player and assist co-workers at all levels.

* Highly motivated entrepreneurial and resourceful approach.

* Ability to multi-task and work in a fast-paced environment.

* Ability to paint a vision/strategy, influence key stake holders and get cross-functional buy-in from partners.

* Interest in comics, science fiction, and "geeky" pop culture a plus

* Have a good sense of humor; work needs to be fun, after all!

Our client is a well-recognized manufacturer and marketer of tv, movie and all pop culture collectibles.

* Competitive Pay

* Healthcare, Dental, Vision and Benefits

Keywords: Michael Page, Jersey City , Email Marketing Associate Manager, Other , Jersey City, New Jersey

Click here to apply!

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