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SEM / Paid Digital Specialist

Company: IV Interactive
Location: Jersey City
Posted on: November 19, 2021

Job Description:

IV Interactive is looking for an SEM / Paid Digital Specialist to join our growing team. If you are creative, data-driven and love digital marketing, this is a perfect place for you.

IV Interactive high-performing, fast-growing, creative agency focused on creative excellence, digital marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, we provide results-driven, award-winning solutions to healthcare companies (and more) throughout the world.

Our ideal team member is highly-organized with the ability to think strategically, strong analytical abilities and a talent for creative problem-solving. You will collaborate on the creation, execution, and optimization of ongoing paid search, paid social, and other digital marketing campaigns.

We offer excellent compensation and benefits, including health, dental, vision and retirement. Hybrid-remote work is available for this role.

We look forward to hearing from you!

What you'll do:

Create campaign plans, including budget, targeting, and creative recommendations
Conduct competitive research and develop keyword lists and audience sets for paid digital campaigns
Setup of accounts, tracking and campaigns with best practice guidelines
Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goals
Create reports relaying complex data sets and effectively communicate performance to clients
Pace and optimize campaign spend against daily/monthly budgets
Assess landing pages used in search engine marketing campaigns
Monitor, recommend and test the latest digital marketing tactics for internal and external initiatives

What you need:

The position requires a degree in marketing, advertising, communications or equivalent experience
Strong understanding of digital marketing fundamentals and methodologies
2+ years of experience managing paid search campaigns (Adwords, Bing)
A foundation of Conversion Rate Optimization (CRO) best practices
Experience with Supermetrics and other marketing automation tools
Spreadsheet wizard, Excel or preferably with Google Sheets
Google Adwords and Analytics Certified
Experience working and communicating directly with clients
Impeccable attention to detail
Bonus points:
Experience in the healthcare / medical vertical
Experience managing paid social campaigns
SEO experience

Benefits:
Collegial, energetic work environment at a fast-growing company
Medical & Dental coverage
IRA plan
Office amenities / snacks
Paid Time Off - Including PTO "Credit" for volunteer work, plus get the day off for your birthday :)

Keywords: IV Interactive, Jersey City , SEM / Paid Digital Specialist, Other , Jersey City, New Jersey

Click here to apply!

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