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SEM / Paid Digital Specialist

Company: IV Interactive
Location: Jersey City
Posted on: January 9, 2022

Job Description:

IV Interactive is looking for an SEM / Paid Digital Specialist to join our growing team. If you are creative, data-driven and love digital marketing, this is a perfect place for you.
IV Interactive high-performing, fast-growing, creative agency focused on creative excellence, digital marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, we provide results-driven, award-winning solutions to healthcare companies (and more) throughout the world.
Our ideal team member is highly-organized with the ability to think strategically, strong analytical abilities and a talent for creative problem-solving. You will collaborate on the creation, execution, and optimization of ongoing paid search, paid social, and other digital marketing campaigns. -We offer excellent compensation and benefits, including health, dental, vision and retirement. Hybrid-remote work is available for this role.
We look forward to hearing from you!
What you?ll do:

  • Create campaign plans, including budget, targeting, and creative recommendations
  • Conduct competitive research and develop keyword lists and audience sets for paid digital campaigns
  • Setup of accounts, tracking and campaigns with best practice guidelines
  • Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goals
  • Create reports relaying complex data sets and effectively communicate performance to clients
  • Pace and optimize campaign spend against daily/monthly budgets
  • Assess landing pages used in search engine marketing campaigns
  • Monitor, recommend and test the latest digital marketing tactics for internal and external initiatives
    What you need:
    • The position requires a degree in marketing, advertising, communications or equivalent experience
    • Strong understanding of digital marketing fundamentals and methodologies
    • 2+ years of experience managing paid search campaigns (Adwords, Bing)
    • A foundation of Conversion Rate Optimization (CRO) best practices
    • Experience with Supermetrics and other marketing automation tools
    • Spreadsheet wizard, Excel or preferably with Google Sheets
    • Google Adwords and Analytics Certified
    • Experience working and communicating directly with clients
    • Impeccable attention to detail
    • Bonus points:
    • Experience in the healthcare / medical vertical
    • Experience managing paid social campaigns -
    • SEO experience
      Benefits:
      • Collegial, energetic work environment at a fast-growing company
      • Medical & Dental coverage
      • IRA plan
      • Office amenities / snacks
      • Paid Time Off - Including PTO ?Credit? for volunteer work, plus get the day off for your birthday :)

Keywords: IV Interactive, Jersey City , SEM / Paid Digital Specialist, Other , Jersey City, New Jersey

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