UX/CRO STRATEGY & Design LEAD (Freelance)
Company: IQuanti
Location: Jersey City
Posted on: May 13, 2022
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Job Description:
Job Description We are in need of a freelancer for this role.
iQuanti is a data-driven performance marketing firm that drives
growth in traffic, conversions, and revenue for some of the
world---s largest brands. Thanks to our quantitative approach and
our relentless focus on client success, we have a 90% client
retention rate. Working at iQuanti means you'll be on the cutting
edge of digital marketing. Because we are always on the hunt for
opportunities to learn and grow, we truly value diversity --- and
seek to hire from a variety of academic and professional
backgrounds. What It's Like to Work Here Want to use best-in-class
analytics tools to solve big problems for blue-chip clients? This
is the core of what we do at iQuanti. If there's a single word that
defines what it's like to work here, it's impact. Our clients -
some of the world's largest banks, financial-services companies,
insurers, retailers, and hospitality brands --- reach tens of
millions of consumers every day. As an iQuantian, you'll harness
both quantitative & qualitative insights to help these companies
increase awareness, engagement and conversion by optimizing their
visitors jouneys. While we're focused on driving results at the
enterprise level, we also value entrepreneurial spirit. If you are
independent and self-directed, you'll thrive at iQuanti. About This
Role We are looking for a senior level UX lead with a broad set of
reserch, strategy and design skills, for our User Experience
(UX)/Conversion Rate Optimization (CRO) practice area. The role is
responsible for crafting conversion centric UX recommendations,
designs and testing roadmaps for our clients. The ideal candidate
is able to rapidly identify opportunities to optimize the journey
from site analytics, huristic, competitive, best practice
evaluations and develop compelling, actionable, feasible and
mesurable recommendations. The ideal candidate: Uses a blend of
quatitative and quantitiatve insights to drive decisions and
possesses a broad breadth of user experence skills, including
product experience strategy, research, requirements gathering,
cross functional collaboration, information architecture, task flow
optimization, interaction design, content strategy, delivery,
measurement, and progressive optimization. Is passionate;
self-starting; efficient; learns & adapts rapidly; enjoys problem
solving; is a thoughtful communicator; enjoys mentoring and helping
others; and works collaboratively to effect change across the
organization. They communicate and produce work product that
demonstrates expertise; inspires confidence & trust; and produces
positive outcomes. Experience managing A-B & multi-variate testing
tracks and creating ADA - Accessible design is a plus.
Responsibilities include: Identify opportunities to optimize user
journeys from site analytics, huristic, competitive, best practice
evaluations and develop compelling, actionable, feasible and
mesurable recommendations Develop roadmaps and actionable goals
from qualitiative and quantitiative analysis Lead/excute research
studies Create qualitative personas, user needs, journey maps,
information architecture, interaction designs and click through
prototypes Lead with authority, confidence and enthousiasum Drive
client engagements as a UX/CRO lead Mentor and supervise junior
team members Contribute to: estimation, project planning, practice
development and new business pitches develop standards, best
practices, case studies and training materials to broaden the
overall understanding and adoption of the UX/CRO soltuoins practice
develop process and deliverables to improve quality and efficiency
Qualifications Minimum of 3-5 years--- experience in a senior level
UX role A bachelor's degree or equivalent work experience in a
related field (e.g., Human centered design, UX, Statistics,
Information Science, Digital Marketing, etc.) Must be able to work
collaboratively and communicate effectively across all levels of
the organization Experience of working in an agile work environment
with tech teams Strong project management skills Experience of
setting up and executing A/B and MVT tests a plus Company
Description iQuanti is an independent performance marketing firm
created to better utilize data in the relentless pursuit of value
for clients by driving business outcomes in digital performance
marketing channels. Beyond campaign strategy, management and
optimization we engage with clients to understand their business,
and use data insights to drive strong business outcomes. Through a
data-science led approach to client problem-solving, we---ve
created a differentiated suite of product-driven service offerings
that we deploy to clients including a search-predictive efficacy
platform called ALPS. We---re 200 people strong worldwide with hubs
in Jersey City, NJ as well as Bangalore, Dallas, Chicago, Mexico
City and London
Keywords: IQuanti, Jersey City , UX/CRO STRATEGY & Design LEAD (Freelance), Other , Jersey City, New Jersey
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