Search Engine Optimization Specialist
Company: BitMart
Location: Jersey City
Posted on: June 20, 2022
Job Description:
We are looking for an SEO Specialist to join our organic Growth
Marketing team. As an SEOSpecialist, you will oversee growing our
organic traffic and reporting on how SEO is impacting our user
acquisition efforts. A successful candidate will understand the
importance of search intent including how to perform SERP analysis
to identify those intents and develop SEO strategies that fulfill
those intents.The primary objective of this role is to drive
relevant organic search traffic to BitMart's web properties with a
focus on user acquisition. This position will report to the SEM
Manager.What you'll do:
- Perform SERP analysis to identify searchers' intent and develop
an SEO strategy that fulfills
- those intents
- Collaborate with the Content Strategy team and create SEO-ready
templates that help guide their content creation
- Perform both on-page SEO (e.g. header tags, internal linking,
alt tags, etc.) and off-page SEO (e.g. increasing social signals,
whitehat backlinks acquisition - no blackhat tactics)
- Perform detailed website analysis and audits including
identifying current problems, and opportunities, and how to
capitalize on them
- Perform competitive research by identifying what our
competitors are doing right, what they're doing wrong, and how we
can use these insights to our advantage
- Give weekly updates on SEO execution
- Create monthly reports on SEO performance
- Collaborate with the Engineering team to implement SEO-friendly
technical changes
- Stay up to date on current industry practices, news, and
algorithm updates, and communicates important information or
changes to key stakeholdersWho you are:
- Must understand how search engine algorithms work and have
evolved
- A team player with a positive mental attitude
- Good presentation skills with the ability to simplify complex
SEO topics
- Experience working with SEO tools such as SimilarWeb, SEMRush,
Ahref & Google Search Console
- Experience with Google Analytics
- 3+ years experience in SEO
- A well-rounded background in SEO, including on-page, off-page,
and technical SEO
- An analytical and strategic thinker. You're not afraid to
challenge the status quo and make bold recommendations especially
if you have the data to back it up
- Growth mindset and understanding of how SEO impacts company
revenue
- Builds positive working relationships across departments and
functions, with an ability to create buy-in with key
stakeholders
- Utilizes data (both quantitative and qualitative) to understand
patterns, make decisions, and identify opportunitiesNice to have:
- Have a passion for crypto and blockchain technology
- Understands the importance of topic clustering
- Working knowledge of HTML, CSS, and Schema structured data
markup
- Experience working on a high-traffic website
- International SEO is a big plus
- Have passed Google Advertising Fundamentals Exams
Keywords: BitMart, Jersey City , Search Engine Optimization Specialist, Other , Jersey City, New Jersey
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