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Search Engine Optimization Specialist

Company: BitMart
Location: Jersey City
Posted on: June 20, 2022

Job Description:

We are looking for an SEO Specialist to join our organic Growth Marketing team. As an SEOSpecialist, you will oversee growing our organic traffic and reporting on how SEO is impacting our user acquisition efforts. A successful candidate will understand the importance of search intent including how to perform SERP analysis to identify those intents and develop SEO strategies that fulfill those intents.The primary objective of this role is to drive relevant organic search traffic to BitMart's web properties with a focus on user acquisition. This position will report to the SEM Manager.What you'll do:

  • Perform SERP analysis to identify searchers' intent and develop an SEO strategy that fulfills
  • those intents
  • Collaborate with the Content Strategy team and create SEO-ready templates that help guide their content creation
  • Perform both on-page SEO (e.g. header tags, internal linking, alt tags, etc.) and off-page SEO (e.g. increasing social signals, whitehat backlinks acquisition - no blackhat tactics)
  • Perform detailed website analysis and audits including identifying current problems, and opportunities, and how to capitalize on them
  • Perform competitive research by identifying what our competitors are doing right, what they're doing wrong, and how we can use these insights to our advantage
  • Give weekly updates on SEO execution
  • Create monthly reports on SEO performance
  • Collaborate with the Engineering team to implement SEO-friendly technical changes
  • Stay up to date on current industry practices, news, and algorithm updates, and communicates important information or changes to key stakeholdersWho you are:
    • Must understand how search engine algorithms work and have evolved
    • A team player with a positive mental attitude
    • Good presentation skills with the ability to simplify complex SEO topics
    • Experience working with SEO tools such as SimilarWeb, SEMRush, Ahref & Google Search Console
    • Experience with Google Analytics
    • 3+ years experience in SEO
    • A well-rounded background in SEO, including on-page, off-page, and technical SEO
    • An analytical and strategic thinker. You're not afraid to challenge the status quo and make bold recommendations especially if you have the data to back it up
    • Growth mindset and understanding of how SEO impacts company revenue
    • Builds positive working relationships across departments and functions, with an ability to create buy-in with key stakeholders
    • Utilizes data (both quantitative and qualitative) to understand patterns, make decisions, and identify opportunitiesNice to have:
      • Have a passion for crypto and blockchain technology
      • Understands the importance of topic clustering
      • Working knowledge of HTML, CSS, and Schema structured data markup
      • Experience working on a high-traffic website
      • International SEO is a big plus
      • Have passed Google Advertising Fundamentals Exams

Keywords: BitMart, Jersey City , Search Engine Optimization Specialist, Other , Jersey City, New Jersey

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