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Head of SEM - Home & SMB (Remote)

Company: Forbes Advisor
Location: Jersey City
Posted on: November 22, 2022

Job Description:

Company Description
Forbes Advisor is a new initiative for consumers under the Forbes Marketplace umbrella that provides journalist- and expert-written insights, news and reviews on all things personal finance.
We're dedicated to helping turn aspirations into reality. We do this by providing consumers with the knowledge and research they need to make informed financial decisions they can feel confident in, so they can get back to doing the things they care about most.
Job Description
Forbes Marketplace is looking for a Head of SEM for the Forbes Home & SMB vertical. This position, reporting into VP of SEM & Paid Marketing, will lead all Forbes Home & SMB verticals in SEM.
Proven track record in developing best in class SEM campaigns along with strong leadership skills is essential to be successful in this role. The successful candidate will be responsible for building out and defining strategy in new and existing verticals within the Home & SMB space, while also building out a high performing SEM team.
The successful candidate must be comfortable in a "start-up" environment, have a great attitude to problem solving, be a self-starter and have excellent team management skills. Knowledge of the home and/or SMB sector, while not essential, would be seen as a big advantage.
Responsibilities:

  • Define and execute SEM Home & SMB strategy roadmap across multiple verticals.
  • Build a high performing SEM team to deliver on strict revenue and margin targets.
  • Work with various stakeholders across global offices to align with business goals.
  • Lead with best performance marketing practices, and continuously improve marketing opportunities across the verticals.
  • Build excellent working relationships with our affiliate partners.
  • Work with internal teams to help guide tracking, reporting and automation requirements.
  • Work with internal teams to improve user experience and A/B testing.
  • Provide regular reporting and updates on strategy roadmap to the Leadership Team.
  • Conduct performance reviews and work with direct reports on career development.
  • Stay close to both Home & SMB, identifying new opportunities and threats.
    Requirements:
    • 7+ years of experience of SEM in a data - driven environment.
    • Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
    • Home and/or SMB vertical experience is a big advantage to have, but not essential.
    • Ability to build out and lead a high performing team.
    • Forward thinking, always looking to improve existing activity and identify new opportunities.
    • Strong analytical and critical thinking skills.
    • Ability to quickly leverage data and actionable decisions.
    • Strong communication, organizational and collaboration skills.
    • Experience with A/B testing, optimization, and constant iteration.
    • Proficient in Excel.
    • Bachelor's Degree is required.
      Benefits:
      • Competitive compensation package
      • Health, dental and vision insurance
      • 401K - company match
      • Fully remote team
      • Unlimited vacation
        Additional Information
        Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
        This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
        Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
        This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Keywords: Forbes Advisor, Jersey City , Head of SEM - Home & SMB (Remote), Other , Jersey City, New Jersey

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