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Loyalty Associate

Company: BetMGM
Location: Jersey City
Posted on: November 24, 2022

Job Description:


Loyalty Associate


Jersey City, NJ

Job Id:


# of Openings:


Loyalty Associate

Jersey City, NJ

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor's "Best Places to Work".

About the Role

As BetMGM expands its market reach, our goal is to unite BetMGM Rewards and MGM Rewards to deliver a best-in-class experience to our players, driving a greater share of wallet and incremental value.

The Loyalty CRM Associate is a key partner in executing the BetMGM Rewards strategy. This role reports to the Loyalty Marketing Manager and is responsible for coordinating and executing the BetMGM rewards strategy. It encompasses campaign creation, creative briefing, customer segmentation strategies, and campaign execution/evaluation.

We're looking for a candidate that has experience in the marketing industry and is ready to learn about customer loyalty programs and help create best-in-class customer loyalty campaigns.

Key Responsibilities

  • Responsible for daily campaign execution, manage customer communication through email, push notification and onsite channels and ensure the best possible player experience
  • Be the creative counterpart for the Loyalty Marketing Manager to ensure promotions are relevant, and engaging
  • Coming up with new concepts to drive customer retention and incremental value
  • Work with CRM systems and tools to ensure flawless delivery for all Customer Segments at all times
  • Making sure campaigns have been thoroughly tested before presented to customers
  • Working closely with the CRM Operations team to make sure deadlines are met
  • Apply A/B testing approach to accelerate learnings and implement key learnings
  • Ensuring that Customer Journeys are flawless, all hyperlinks work and there are no errors
  • Other required duties assigned by the Loyalty Strategy Manager

    Essential Functions

    • Must be able to stand or sit and operate computers and other technological devices for extended periods of time


      • Bachelor's degree strongly preferred in related field
      • Ambitious and eager to learn with a focus on and interest in customer loyalty, customer experience
      • Experience of working in a Marketing/Loyalty team would be beneficial but not essential
      • Exposure to optimizing CRM techniques, segmentation, campaign planning is preferred
      • Knowledge of Marketing Tools like Salesforce Marketing Cloud is preferred
      • Organized and with a strong work ethic and communication skills, you will be hungry to learn new skills and take on evolving tasks and responsibilities
      • Attention to detail that enables you to work accurately amidst fast paced guidelines and requests
      • Eager to drive continuous improvement, flexible to challenge issues/opportunities
      • Experience of working in a customer facing or customer servicing betting function will be helpful as you will understand the needs and demands of our customers

        About Our Culture

        Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:

        • Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.
        • Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
        • Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
        • Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.

          What We Offer

          As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!

          Gaming Compliance

          Candidate must comply with and support the company's responsible gambling policies, procedures and initiatives.

          This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

          BetMGM LLC is an Equal Opportunity/ Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.

          If you need assistance or accommodation with your application due to a disability, you may contact us at

          Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.

          Pay Range: $26.46 - $36.38 per hour

          Apply for this Position

Keywords: BetMGM, Jersey City , Loyalty Associate, Other , Jersey City, New Jersey

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